Recently, a letter to the editor of USA Today appeared from Mr. Paul Fuller of Satellite Beach, Florida. Mr. Fuller said that wrestling has gone beyond ridiculous. Mr. Fuller was also criticized by WWF president, Vince McMahon, in a rebuttal. Here is the president of WCW, Eric Bischoff's response: Mr. Fuller, Rest assured...Mr. McMahon knows that YOU DO "GET IT"! That's his biggest fear right now. The fact that not only are viewers beginning to "get it" but advertisers will as well. You see, Mr. McMahon found out that he didn't have the ability to compete in this industry without resorting to the type of programming that can only be compared to an "R" rated freak show. He decided that if he was going to survive he would have to change his brand and his strategy and copy that of Jerry Springer and Howard Stern. That is his right as the owner of WWF and the rights of the USA network to air it. The hypocrisy in his position, and the reason for his fear, is that he is dependent on advertising and licensing of his product to children. Just take a look at the advertising in his programs. Look at the kind of advertising that you see in Wal-Mart and Toys R Us. Then ask yourself, or better yet, the executives of those chains, if they "get it". The WWF uses their programming on Saturdays, Sundays and Mondays to deliver ratings commitments to their advertisers as well as promote their licensing and merchandising. If Mr. McMahon were sincere in his position he would not accept advertising that targets children. That will never happen. He is dependent on children. He just hopes no one "gets it"... and you did! Eric Bischoff
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