First of all, when the marginal/underground artists
go mainstream, they will have to follow the rule of mainstream. Mainstream
refers to the most popular culture
in the society, and it is the trend that most of
the people follow. When the marginal/underground artists go mainstream,
if they play extremely complex music or
songs with foreign language, they will need to change
their styles and languages to serve the demand of the public. Otherwise,
they would not be accepted and
they could not enter the world of mainstream. First
of all, if they played complex music in the past, when they went mainstream,
they might need to follow the
rule of formula and fads. Moreover, when their songs
could not be complex, they needed to keep their songs simple with great
hooks in order to leave a good
memory to the public. If their songs were complex
and mainstream audiences could not understand and appreciate, they would
fail. Besides that, their music
should be melodic, because most of the people accept
melodic music. If the arrangement of their song is great but not melodic,
many people will just ignore it.
Usually, mainstream songs are the songs that will
catch your attention in the first time you listen to it. You do not have
to pay extreme attention to the
mainstream music because it is usually simpler than
underground music. There were some examples for marginal music style go
mainstream. First, I want to talk
about rapper Will Smith. Rap is considered a kind
of marginal music genre in America, but it is mainstream today. There is
a reason to explain it. When I listened
to his song "Miami", it was really based on rap.
However, when I listened carefully, I felt the heavy pop elements on this
song. The song just likes some regular
pop songs in the 90s, but it is still rap due to
the singing way is rap. It is the pop song in singing way, and due to the
beat and rhythm, I really feel that it is pop
rather than rap. However, the song is successful
since it considers the demand of market. Not all the people in the market
wants hardcore rap music, so
musicians add lots of pop elements on their rap
songs. It is similar to metal go mainstream. For example, when Metallica
was not in the mainstream music world
in the 80s, their music was more powerful, fast,
and complicated, and their music was authentic Thrash. However, when they
became popular and entered into
the mainstream music world, they changed their style.
Their music was not as fast as before. Their music is more melodic, and
they always use clean tone
guitar, guitar riff is not as heavy and fast as
before. They changed their music style in order to serve the public demand.
Some people said Metallica became an
alternative metal band, not thrash metal band.
In my opinion, when a marginal artist/band go mainstream,
it does not mean it must be good. It is no doubt that the mainstream public
will have a chance to
contact with new mainstream band originally from
marginal field, and it could help to bring the growth of music industry
when more artists were known by the
people. However, not all the people wanted their
favorite marginal bands go mainstream. First of all, for those fans of
the marginal band, they love these
marginal bands because they love the music style
of these marginal bands. These fans were looking for some kinds of music
that they could not listen in the
mainstream music world. When their favorite marginal
bands go mainstream, they will change their styles gradually, and it will
make those fans very
disappointed. For example, I really made a survey
before. Many people really prefer the old Metallica in the 80s to the new
Metallica in the 90s, because they only
love thrash. When Metallica went mainstream, thrash
fans would lose a good choice because Metallica really played fine thrash
music. I am not rejecting
innovation, but some fans really want to continue
to listen to the thrash music created by Metallica. They wanted to keep
listening to extremely fast and complex
music, not melodic and simpler music.
Besides this reason, some marginal/underground bands
really could not go mainstream, because they might bring social disorder
to the society. For example, the
content of death/black metal and hardcore is usually
about anti-Christ, killing, robbing etc., if these kind of music go mainstream,
it is really not good for the
public, especially the teenagers, because they still
do not have the ability to identify right or wrong. It is better to keep
violent songs out from the mainstream.
There is another reason to show why marginal artist/band
could not go mainstream sometimes. No matter the marginal artists played
their songs with the same
attitude in the mainstream music world, it could
raise the discontent of their original fans. People like following trend
in today society. Therefore, when a marginal
artist/band became popular, many people, even they
do not know too much about the band and music, will go to buy the records
of this new mainstream band
originally from marginal field. When some original
fans of this marginal band saw that their idols were praised by lots of
stupid that do not understand music,
they would feel sorry about that because they hate
those people follow trend to listen to the music of their idols. They found
that the good music created by their
idols should not be listened by stupid. In fact,
it is really my experience.