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Lexus "Minority Report" MAG-LEV System & Pod --
Model Year: 2054

For Immediate Release


(06/18/2002) 

The MAG-LEV System
Transportation in the futuristic "Minority Report" includes a vast 
  urban magnetic levitation system (MAG-LEV). Horizontal and vertical surfaces 
  are covered with roadways made of magnetic discs that support and propel vehicles. 
  This is an accident-free, computer controlled system in which vehicles can move 
  to speeds of 80-100 mph. In the city's transportation layout, private pods, 
  taxis and multi-passenger cars all negotiate the MAG-LEV system�making 
  seamless transitions between vertical and horizontal surfaces. 
The MAG-LEV Pod
Passenger pods are the main form of mass transportation in the future city. 
  Pods travel singly on predetermined routes or join other pods with similar destinations 
  and move in linear clusters. Inside, the seats and furnishings bear more relation 
  to a room environment than a car. Private cars park inside of the owner's home-providing 
  additional seating room. While parked, the car performs maintenance checks, 
  repairs, recharges and self cleans.

  Specifications 
Operation: System powered via magnetic levitation generator 
  Length: 16 ft. 
  Width: 5 ft. 
  Chassis: Carbon Fiber & Titanium composite Monocoque 
  Mechanics: 360-degree cabin rotation; No brakes or wheels 
Features 
Color-impregnated, carbon composite body panels with dent-resistant memory 

Body conforming bucket seats with automatic heating and cooling functions 
MAG-LEV System Operated Cruise Control 
Stereolithography formed body panels 
Body panels color selectable by owner voice recognition 
All systems fully computer-controlled with vice-activated and gesture-recognition 
  capability 
Switchable-tint glass all-around with solar panel glass in roof 
Retractable solar body panels for recharging and interior climate control during 
  parking 
Information system display doubles as owner-recognizable personal computer 

Heads-Up instrumentation with Holographic Video Interaction: Provides owner 
  the ability to interact with those not present via holographic projections. 

Environment Adapter: Allow passengers to alter the internal cabin display according 
  to personal preference (ex: ocean or garden view). 
DNA Recognition Entry and Ignition System: Via sensory intelligence, the system 
  allows owner to enter and start vehicle. 
Self-Diagnosis System: Car automatically detects and alerts any mechanical 
  or electrical problems. Voice-activated concierge service will schedule necessary 
  service appointments. A Lexus representative will travel to owner�s preferred 
  location to service the car. 
Auto Valet: Once the car drops the owner off, it then parks to recharge (its 
  retractable solar body panels automatically adjust to accommodate recharging). 
  Upon remote command, the car will arrive at requested location. 
Global Digital Entertainment System (with Universal Translator and Personal 
  Digital Recorder): Comprehensive music library, archived with a global directory; 
  updates daily via cyber connection. The PDR automatically records shows via 
  request (similar to TiVo today). The system alerts to breaking news, weather, 
  stock, and/or sports reports based on personal profile data. 
Voice-Activated Concierge Service (with Internet Search): Reserves restaurant, 
  hotel and entertainment events via voice command. 


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Contact: 
Lexus Public Relations















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Lexus Stars as Vehicle of the Future in Spielberg's "Minority Report"

For Immediate Release


(06/18/2002) TORRANCE, CA

Lexus Cast as Vehicle of the Future in Spielberg's "Minority Report" 
Backgrounder: The Making of the Vehicles
  Lexus "Minority Report" Sports Car Specs
  Lexus "Minority Report" MAG-LEV Specs


For Lexus, it's every Hollywood hopeful's dream come true: 
  a featured role alongside Tom Cruise in a Steven Spielberg summer blockbuster.
The filmmaker cast the luxury auto brand as the car of the future in his critically 
  acclaimed film, "Minority Report," which opened on June 21 as the 
  weekend's top box-office draw . The film stars Tom Cruise, Colin Farrell, Samantha 
  Morton and Max Von Sydow.
Based on a short story by science fiction writer Philip K. Dick, the film is 
  an action-detective thriller set in Washington, D.C. in 2054, where police utilize 
  a psychic technology to arrest and convict murderers before they commit their 
  crime. Cruise plays the head of this precrime unit and is himself accused of 
  the future murder of a man he hasn't even met.
When it came time to conceptualize automotive travel for the futuristic setting, 
  Spielberg didn't have to look any further than his own driveway for inspiration. 
  "I've been driving a Lexus SUV," said Spielberg. "And I thought 
  Lexus might be interested in holding hands with us and going into a speculative 
  future to see what the transportation systems and cars would look like on our 
  highways in fifty years. The result of that exploration is something that elevates 
  and transforms driving into an environmental experience."
Ultimately, two featured Lexus vehicles were developed for the film�a 
  radical red sports car and a private pod that rides on a vast urban magnetic 
  levitation (MAG-LEV) system.
The sports car was designed for scenes calling for Cruise's character to drive 
  outside the city limits and was tailor-built to fit the star. The futuristic 
  high-performance two-seat coupe flexes a muscular design with the ultimate in 
  cab-forward seating, a low, enclosed wheelbase for sportiness, aggressive lines, 
  and proportions so unexpected that, at first glance, it's not entirely evident 
  which end is the front and which is the rear.
The second vehicle�a private "pod"�rides on the film's 
  urban MAG-LEV system and features a full-glass roof and doors that, similar 
  to sliding glass doors, open from the center to allow the occupant to step out. 
  The MAG-LEV system itself operates on electrical/magnetic energy¾much 
  like that which sends a bullet train speeding along¾with buildings and 
  horizontal surfaces covered with "roadways" made of magnetic discs 
  that support and propel various vehicles. In this accident-free, computer-controlled 
  system, pods move at speeds of 80 to 100 miles per hour. In the future city's 
  transportation layout, private pods, taxis and multi-passenger cars all negotiate 
  the MAG-LEV system�making seamless transitions between vertical and horizontal 
  surfaces.
Conceptual artist Harald Belker�whose film design credits also include 
  "Batman & Robin," "Inspector Gadget" and "Armageddon"�created 
  the custom Lexus vehicles. Spielberg, Belker, Calty (Toyota/Lexus design studio) 
  and a team of futurists met early in the development process to speculate on 
  what the future of automotive travel might hold, with Lexus ultimately providing 
  styling, luxury and performance cues for the vehicles' designs. The vehicles 
  were constructed by CTEK, a Santa Ana, Calif.-based technology design and development 
  firm.
"We're thrilled to be a part of this," said Denny Clements, Lexus 
  group vice president and general manager. "We had the opportunity to dream 
  about what cars and transportation might be like in the future, and then see 
  that dream played out in the vision of one of the greatest filmmakers of all 
  time�it doesn't get much better than that."
A promotional campaign for Lexus and "Minority Report" was also developed 
  and includes an online futuristic game that transports visitors to the year 
  2054 (Lexus.com), national television advertising, screening programs, in-theatre 
  displays, and dealership extensions. Die-cast models of the Lexus "Minority 
  Report" sports car will also be available through The Sharper Image.
Lexus has become synonymous with luxury since its introduction in 1989. By 
  offering some of the finest quality luxury vehicles and providing benchmark 
  customer service, Lexus has become the top-selling luxury nameplate in the United 
  States for two years in a row. Lexus and its 197 dealers have repeatedly achieved 
  the highest honors for both the products they sell and the customer service 
  they provide as rated by the independent research firm of J.D. Power and Associates.



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Contact: 
Lexus Public Relations















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