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                   Humanized Robots?

Helen Bowers was stumped. Sitting in her office at the plant, she
pondered the same questions she had been facing for months: how to
get her company's employees to work harder and produce more. No
matter what she did, it didn't seem to help much.

Helen had inherited the business three years ago when her father,
Jake Bowers, passed away unexpectedly. Bowers Machine Parts was
founded four decades ago by Jake and had grown into a
moderate-size corporation. Bowers makes replacement parts for
large-scale manufacturing machines such as lathes and mills. The
firm is headquartered in Kansas City and has three plants scattered
throughout Missouri.

Although Helen grew up in the family business, she never understood
her father's approach. Jake had treated his employees like part of his
family. In Helen's view, however, he paid them more than he had to,
asked their advice far more often than he should have, and spent too
much time listening to their ideas and complaints. When Helen took
over, she vowed to change how things were done. In particular, she
resolved to stop handling employees with kid gloves and to treat them
like what they were: the hired help.

In addition to changing the way employees were treated, Helen had
another goal for Bowers. She wanted to meet the challenge of
international competition. Japanese firms had moved aggressively into
the market for heavy industrial equipment. She saw this as both a
threat and an opportunity. On the one hand, if she could get a toehold
as a parts supplier to these firms, Bowers could grow rapidly. On the
other, the lucrative parts market was also sure to attract more Japanese
competitors. Helen had to make sure that Bowers could compete
effectively with highly productive and profitable Japanese firms.

From the day Helen took over, she practiced an altogether different
philosophy to achieve her goals. For one thing, she increased
production quotas by 20 percent. She instructed her first-line
supervisors to crack down on employees and eliminate all idle time.
She also decided to shut down the company softball field her father
had built. She thought the employees really didn't use it much, and
she wanted the space for future expansion.

Helen also announced that future contributions to the firm's
profit-sharing plan would be phased out. Employees were paid
enough, she believed, and all profits were the rightful property of the
owner-her. She also had private plans to cut future pay increases to
bring average wages down to where she thought they belonged.
Finally, Helen changed a number of operational procedures. In
particular, she stopped asking other people for their advice. She
reasoned that she was the boss and knew what was best. If she
asked for advice and then didn't take it, it would only stir up
resentment.

All in all, Helen thought, things should be going much better. Output
should be up and costs should be way down. Her strategy should be
resulting in much higher levels of productivity and profits.

But that was not happening. Whenever Helen walked through one of
the plants, she sensed that people weren't doing their best.
Performance reports indicated that output was only marginally higher
than before but scrap rates had soared. Payroll costs were indeed
lower, but other personnel costs were up. It seemed that turnover had
increased substantially and training costs had gone up as a result.

In desperation, Helen finally had hired a consultant. After carefully
researching the history of the organization and Helen's recent
changes, the consultant made some remarkable suggestions. The
bottom line, Helen felt, was that the consultant thought she should go
back to that "humanistic nonsense" her father had used. No matter how
she turned it, though, she just couldn't see the wisdom in this.  People
worked to make a buck and didn't want all that participation stuff.

Suddenly, Helen knew just what to do: She would announce that all
employees who failed to increase their productivity by 10 percent
would suffer an equal pay cut. She sighed in relief, feeling confident
that she had finally figured out the answer.