-- The folder for The Fifth Element's press kit does not have the logo or title of the movie anywhere on it. Where it says "The Fifth Element" under Columbia Pictures is a window with one of the info sheets under it. It looks very much like a folder you'd take into school (if you're still going to school). It's made of the kind of paper that shows fingerprints very readily, so be sure to handle it with clean hands. I've managed to keep mine free of prints so far, since much of the time it's in a protective plastic slipcover. Some wear on the folder is normal if the press kit has been used by a newspaper.
-- The information sheets appear to be simple Xerox copies, but are of good quality. The first bunch (that you can see through the folder window) contains the entire credits for the film. I mean, the complete credits. The second contains production information on the film, and information on certain actors. There are a lot of quotes in it too. I've noticed that some of the info I've seen on a couple other 5th sites seems very similar, in one case a direct copy, of the information contained in these sheets. It begins with a little intro to the movie, goes on with some credits (actors previous starring roles, etc), some things that Besson has said in explaining the movie to people, and then it goes on about the technical aspects (gee, the production information). It closes with more extensive information on the major actors in the movie, but nothing on Maïwenn Le Besco (oh well). Then it goes into detail about the previous accomplishments of other people, like Jean Paul Gaultier (costumes) and stuff like that. There's a lot of information in those 25 pages.
-- Finally, and perhaps the coolest of all, are the photos. In the regular press kit there are twelve photographs from the movie. They are all black and white (as befits newspaper photos) and are press quality. These are no polaroid pictures. Many of the pictures that can be found on Gaumont's site (and others) are contained within the plastic slipcase. Listed beneath each photo is a suggested caption. A number of the photographs are split in half, so share space with another picture. They are printed on plastic, so I imagine they're pretty tough to damage...a necessity when dealing with reporters :-)