Awareness Campaign - Project Plan Examples

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Bellies, Knees and Ankles...

Project Plan

This project plan will help you organize a successful public awareness campaign or fund raising venture. Should you want additional information posted here, e-mail me at the address listed at the bottom of this page... Lark

The Project Mission Statement:

Background to Mission Statement
Our Group has made it a part of our mission to provide adoption related resource material to Timmins and area residents. To meet that objective, we plan to provide a series of books and manuals to the Timmins Library and through it, to the Regional Library. We considered holding the material ourselves, but concluded that the burden of managing a resource library is beyond the capacity of our group. Having material available in the Library system, makes it available to many more people, and adds to the services the library already provides. We will also use this project as a public awareness campaign highliting post adoption issues and our group as a source of support.

Actual Mission Statement
Over the next few months and untill mid May of 1998, we will work towards a single revenue project called the "Bellies, Knees, and Ankles Library Project" which will generate the necessary funds to acquire these books for the Timmins Library.
Bi-products of this project will publicize the play as a vehicle for other groups, publicize our own group, and publicize some of the adoption related issues.

Organizing for an effective Plan

The notes below help keep things organized so that success happens through the plan.

Bellies, Knees and Ankles Project - Objective/Task Format

All objectives and tasks to be defined, prioritized and sequenced to calendar.
Format of Task Description to be Task Name, Description, Assigned to, Start Date, Completion Date. Tasks that are of multiple sub-tasks will be itemized to sub task level.

An Example of Objective:
Get ARTICLE in Newspaper for October:
We want to have a news article showing SPAI members donating search manual to Library Official. Article will introduce our group to public; identify lack of books in Library, Introduce Adoption Related Searches, and the complex emotional path for those searching, also a concern for privacy rights. No mention of Bellies Knees and Ankles at this point, as project is saved for next article in November.

Example of Tasks:
Set Target Date for Library Donation Photo/Article OrgComm Oct. 2
Draft Information text to cover article. Lark Oct. 3
Contact Library Rep to Set Date for picture/story Lark Oct. 8
Contact Newspaper for Date for photo/story Susan Oct. 3
Arrange to be off work for photo date Lark/Sharon Oct. 3
Phone Paper and Library to remind of appt. Susan Oct 10
Attend 2:00 Photo session. Lark/Sharon Oct 15

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