Study Guide

Final Exam for Jl MC 201, Fall 2005

News writing

Blind summary lead

Soft leads

Nut graph

News peg

Media terms

Inverted pyramid

Convergence

News values

Clarity, Consistency, Conciseness

Conceive, Collect, Construct, Correct

Demographics

Sidebar

Dateline

24/7 news cycle

Reporting

Interviewing

G-O-A-L method

Attribution

Using quotes, quote form and paraphrasing

Using the Web for background info

Types of writing

News

Features

Writing a science news-feature

Writing for the Web

Personality profiles

Writing a review

Memos

Public relations

News releases

Media kits

Advertising

USP

Paid circulation/controlled circulation

Niche advertising

Ad handouts

Broadcast

Sound bite (actuality)

Anchor

Brief

Nat-sound

Present tense/active voice

Rip-and-read

Seg-time

Teaser

Media law and history

F-A-T

First Amendment, free expression history

Prior restraint, libel, shield laws

Recording a telephone interview in Iowa

Key cases (e.g., Times v. Sullivan, Near v. Minnesota, Hosty v. Carter)

Media ethics

“Poison” Ivy and Edward Bernays; Walter

Lippmann

Jayson Blair, Janet Cooke, Jack Kelley,

Stephen Glass

Multicultural sensitivity

Mechanics

AP Style, comma usage

Simple and complex series

Plurals

Possessives

Compound sentences

Complex sentences

Compound-complex sentences

Grammar and punctuation

Parallelism

Compound modifiers

Every day, everyday

Which/that

Who/that

Essential v. Nonessential

Introductory adverbial phrases/clauses

Titles of newspapers, magazines, TV shows,

films

Academic degrees

Web terminology (Web site, Internet,

e-mail)

Jargon

Times, dates

Dimensions

Addresses

Highways

Directions

Ages

State abbreviations

Military, police titles

President, president

Principle, principal