Study Guide for Chapter 2 of Rich

Jl MC 201

Bulla's Section

 

Directions. Be able to identify each of these. Some will appear on the midterm and/or the final.

 

1. Convergence: (1) technological, (2) economic (organizational), (3) journalistic, (4) self-convergence

 

2. cross promotion

 

3. conglomeration

 

4. linear v. digital

 

5. ARPANet

 

6. Tim Berners-Lee

 

7. HTML

 

8. Marc Andreessen

 

9. 24/7 news cycle

 

10. Interactivity

 

11. Mainbar, sidebar

 

12. Public journalism (also called civic journalism)

 

13. Hard news v. soft news

 

14. News values:

 

§   timeliness

§   proximity

§   grotesque (unusual)

§   human interest

§   conflict

§   celebrity

§   problem (solving)

§   impact

§   helpfulness

§   entertainment

§   trends

§   community (public welfare)

§   currency