Study Guide for Chapter 2 of Rich
Jl MC 201
Bulla's Section
Directions. Be able to identify each of these. Some will appear
on the midterm and/or the final.
1.
Convergence: (1) technological, (2) economic (organizational), (3)
journalistic, (4) self-convergence
2.
cross promotion
3.
conglomeration
4.
linear v. digital
5.
ARPANet
6.
Tim Berners-Lee
7.
HTML
8.
Marc Andreessen
9.
24/7 news cycle
10.
Interactivity
11.
Mainbar, sidebar
12.
Public journalism (also called civic journalism)
13.
Hard news v. soft news
14.
News values:
§
timeliness
§
proximity
§
grotesque (unusual)
§
human interest
§
conflict
§
celebrity
§
problem (solving)
§
impact
§
helpfulness
§
entertainment
§
trends
§
community (public
welfare)
§ currency