Anton LeVey, 67, founder of the Church of Satan and author of the ``Satanic Bible,'' died last week of a heart attack. ``He didn't want to die because he didn't want people to be happy about it,'' his daughter, Karla, told me. ``When you're in a position like that, you have a lot of enemies.'' He lived quietly in San Francisco, occasionally giving interviews to out-of- town journalists. I had dinner with him once. He dressed in black, had a shaved head and Mephistophelean beard. Very cultured chap, a painter and musician. Complained that he never got any local ink. Didn't believe in the devil, as it turned out. It was all an act for a marketing niche. ``It's a living,'' as he put it. His ``bible'' and four other books sold more than half a million copies and still sell abroad. He didn't hide his contempt for his followers, who included the Manson Family at one point. Saw them as humorless fanatics. LeVey told me he felt he never got the credit he was due for being a founder of the human potential movement.