Ogilvy, David

"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it."

"Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues."

"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything." - Confessions of an Advertising Man