This article was in the Washington Post February 20, 1992 
 Creativity From Chaos 
  
A Free-Form Theory For Transforming the Common Meeting 
 
By Don Oldenberg 
  
  No one's in charge, there is no structure, no agenda, no planned 
 content. 
  Posted on the wall are two hand-drawn signs. One reads simply
"The Law 
 of Two Feet," and shows a crude rendition of two footprints. The other 
 lists four principles that clarify nothing; "Whoever comes os the right 
 people"; "Whatever happens is the only thing that could have"; Whenever 
 it starts is the right time"; and "When it's over it's over." 
  Whether or not what happened in ballroom C at the Sheraton Crystal
City 
 one morning two weeks ago was the only thing that could have happened
is 
 debatable. That it was the strangest conference 50 senior administrators 
 of the U.S. Forest Service have ever attended, no one is debating. 
  "The most puckered, tight, heirarchy in Washington" is how one
of the 
 Forest Service participants described the gathered beaurocrats as they 
 mulled about, sipping coffee, rechecking watches, waiting for "the 
 meeting" to begin. They seated themselves in folding chairs arranged
in a 
 large circle. With their arms crossing their chests in classic defensive 
 posture, they looked at the ceiling, looked at each other. All they
knew 
 was they were scheduled to be there all day. 
  "You never know what's going to happen," Harrison Owen says as
an aside 
 before he steps to the centre of the circle of administrators to get 
 things started. Unlike most experts in organizational behavior, Owen 
 thrives on ambiguity and believes that, in the right circumstances, 
 workplaces do too. His theories fly in the face of business as usual. 
 While others try to boost productivity by reorganizing and controlling, 
 he dabbles in chaos, promoting it as a potent creative force. Others 
 focus on the nitty-gritty of organization; he tunes in to the spirit. 
  Calling his work "organizational transformation," Owen has applied
his 
 innovations at major corporations on five continents, as well as with 
 small tribal villages in West Africa, personnel managers in India,
and 
 polymer chemists at DuPont. No matter the audience, skepticism always 
 greets his offbeat approach. He expected nothing less from the forestry 
 managers toward the largely leaderless and formless meeting he calls
Open 
 Space Technology. 
  "Every single group I have ever worked with has told me up front
it's a 
 great idea but it will never work with them," says Owen, president
of 
 H.H. Owen and Co., his consulting firm in Potomac. "Groups that I think
I 
 could never get them to do it, like the senior executives for Pepsi-Cola 
 in Venezuela, they take to it like ducks to water." 
  Were it not for the savvy corporate execs and hard-core senior
managers 
 who attest to the effectiveness of Open Space technology, it might
seem 
 like Harrison Owen has hit upon a fat scam in a world grasping 
 desperately for new solutions. By his own estimate, he spends only
about 
 five minutes preparing for these one- to five-day conferences. His 
 corporate rate runs about $2,000 a day (though he donated his services
to 
 the African village and other promising causes). He readily admits
that 
 once he gets a group moving in the right direction, he "goes and sits 
 down the hall." For the Open Space to work, he says, no one can take 
 charge - including himself. 
  "That's the big secret," says Owen, whose credentials include
Anglican 
 priest and author of several management books. "I don't do anything. 
 There's nothing to plan - just when is it going to be, and where, and 
 who's coming. My major job is to get them to get them to stop doing 
 things. I have to tell them 'Don't worry, it's going to happen.'" 
  What does happen isn't predictable, nor is it easily defined.
In a 
 sense, Open Space Technology is kind of the brainstorming version of
the 
 classic 'Stone Soup' story; Owen's minimal guidance is like the rock
in a 
 pot of boiling water, everyone else contributes their ideas to the
soup, 
 and in the end the group is well-fed. 
  "It's like community Rorschach," says Owen, referring to the highly 
 interpretable ink-blot psychology test that is impossible to fail so
long 
 as one participates. "The structure that will emerge, will emerge as
a 
 response. My goal is that within an hour, we will have the whole agenda 
 for the entire conference and the people to carry it out."  For
the first 
 15 minutes, the Forest Service managers listen soberly to Owen's 
 briefing. He assures them Open Space Technology has worked before,
and 
 sometimes brilliantly.  There was the time the National Education 
 Association brought 420 teachers, school board members and administrators 
 to Colorado to explore how to enhance education in America; in less
than 
 an hour they created 85 workshops and then ran the two-day conference 
 themselves. 
  Last fall, the Forest Service's own travel and management division 
 hosted 224 people representing 65 organizations - from the Sierra Club
to 
 timber companies to the National Nude Sunbathing Society -  to
meet on 
 the issue of access to public land. In less than an hour they created
62 
 task forces and managed the conference themselves for two days. "About 
 the only thing they had in common was the issue at hand and their 
 antagonism for each other," says Owen. "But by the end of the second
day, 
 we had available a 200-page report of their findings. The only complaint 
 was that the report was too detailed to assimilate." 
  If Owen has reinvented the meeting, he's done it by recognizing
that 
 creativity abhors a vacuum. His instructions to the forestry managers
are 
 brief: Each is to think of an area or issue he or she is passionate
about 
 that relates to the conference's theme ("Enhancing Relationships With
Our 
 Customers"); then title it, be prepared to take responsibility for
it, 
 step forward and write the title on a piece of poster paper, and tack
it 
 to the wall. 
  The room buzzes with doubt and excitement. "Think of something
which is 
 important to you," encourages Owen. "And if nothing pops up, don't
worry 
 about it." 
  One man rises reluctantly, states his name and issue and starts
marking 
 it on poster paper. Two more stand up, followed by a flurry of others. 
 Squeaking felt-tip markers compete with voices announcing topics: 
 "Consumption and Recycling," "Whistle-blowers: How Can We Be Known
Again 
 as an Honest Agency?" and "Multiculturalism." 
  As sudden as it started, it stops. Buying time for late blooming
ideas, 
 Owen "orchestrates the flow" of what will occur for the rest of the
day. 
 The posted topics are arranged in immediate, late , and afternoon time 
 slots and are designated locations. Anyone interested in an issue signs 
 up and shows up. Those who originate the issue take notes of what goes 
 on. 
  Thirty-two minutes into the conference, the forestry managers
have 
 created and scheduled 13 workshops. Owen sends them off, telling them
only 
 to report back later that afternoon. 
  "People say how do you get substantive results out of that?" Owen
says 
 afterward. "But the same people who would be sure there was no way 
 anything useful could get done all of a sudden find themselves operating 
 with absolutely no problems in a situation where leadership is constantly 
 changing and structure is made and remade to fit the task at hand. 
 Suddenly the barriers go down." 
  Owen's credo is "Structure Happens." As he told the Forest Service 
 managers, "What we're really talking about is inspired performance.
Can 
 you force inspired performance? You can evoke it. You can give space
for 
 it. You can train for it. You can hope for it. You can pray for it.
But 
 can you force it? No.'" 
  Looking over the workshop choices, Paige Ballard says he's never
been to 
 a meeting like this. "It sure seems to encourage creativity and free 
 thought,' says the Forest Service's recycling program manager. 'it
isn't 
 inhibiting about what we can talk about and who can talk about it.
And 
 everybody gravitates to what they're comfortable with. Different strokes 
 for different folks." 
  Bill Delaney, the Forest Service's branch chief for management 
 improvement who has contracted with Owen for several such conferences 
 with other Forest Service departments, believes Open Space works 
 especially well for the silent majority - most of the people in a 
 bureaucracy who usually say the least. "It's not for every meeting,"
he 
 says, "but it is certainly a way to get participative juices flowing." 
  Owen designed Open Space Technology seven years ago after a meeting
with 
 a group of organizational experts in Monterey, Calif. At the end, 
 everyone confessed they got more out of the coffee breaks than the 
 meeting itself. "So my question was, 'is there a way of producing the 
 kind of good, intense interaction you get in a coffee break while 
 achieving the output and performance you get in a meeting?'" he says. 
  "I was looking for a mechanism that was so simple that you could
do it in 
 a boardroom or in a Third-World village with the same results. When
all 
 is said and done, people really have the experience of open power.
They 
 are in charge - which is the reason the level of spirit and creativity 
 are so high." 
  Last spring. in South Africa, Owen conducted a one-day Open Space 
 meeting that included the mayor of Cape Town and several black leaders. 
 "I'll never forget. We were all standing in this circle at the end
and 
 everybody was holding hands crying." says Owen. "They were saying that 
 they were the new South Africa and there was a lot of work to do. 
  "Open Space seems to create an incredible sense of community.
The key 
 is, it's a safe space within which people can take authority and 
 responsibility for themselves."
  
  
  
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