A titan, the son of Iaprtus and Clymene, and the father of the Pleiads. As punishment for the war against the gods, Zeus made him stand in the far west and hold the sky upon his mighty shoulders. In one account Atlas tricked Hercules to hold the sky for a second while he went to get the golden pomagrate for him. Atlas didn't return, but Zeus found of and forced him to retake the job.