TO CREATE
a collegiate organization of students who are interested in the advancement of marketing, sales management and selling as a career ans a profession;

TO PROMOTE
the study of marketing, sales management, selling ans related fields in colleges and universities;

TO BRING TOGETHER
academically qualified students who express a desire to enter the fields of professional marketing, sales management and selling;

TO ENCOURAGE
in colleges and universities the establishing of courses preparing students for careers in professional marketing, sales management and selling;

TO STIMULATE
improved methods and techniques in the fields of marketing, sales management and selling;

TO INSTILL
in its members the highest possible ethical standards in selling.