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Sensuous Oriental Looks
Fashion from the East strikes back
By Clarence Koh
[NST-City- Consider This!- June 15 2000]

	Brilliance. Sensuousness. Nothing quite gives theses attributes like Oriental fashion. Once perceived as outdated and unfashionable, traditional Chinese outfits are making a comeback, in style! East meets West. Combining the best of both worlds, Chinese traditional clothing are going through a revolution. Blending the latest trends of the world fashion while retaining the essence of the Oriental styles, it becomes a unique selection of wardrobe.
Back in 1992, a renowned European airline had organised an exclusive oriental fashion show, in line with their effort expanding into the eastern air bounds. This is when Jimmy Khoo, the founder of Chinatown Classic, sees the potential of Chinese traditional clothing striking back. "It's been decades that western countries have been influencing us with their fashion and culture. Now, it's our time to strike back. We hold on to our motto of bringing the eastern to the west. Although it might sound a bit tough but it is achievable with a bit of wit and effort," Khoo said.
	The Cheongsam is famous of its tight fitting, which compliments the ladies' elegance and beauty. Traditional Cheongsam, which is normally full length with long sleeves, has now been modified. At full length, it can be worn to functions or dinners. At mid-length, it looks perfect for women-at-work. The short mini Cheongsam looks chic and trendy.
Mainly made from silk, the Oriental clothing has a shiny finishing. It is the reflection of radiance. The detailed motif printed on the fabric, is the element that makes each piece unique. The Chinese styles allow lots of mix and match possibilities nowadays. Wear it with your favourite pants, jeans, skirt or wrap-over. The blouses come in a variety of cuttings. But the trademark of it is always the mandarin collar and frog buttons. Embroidery is an important element in traditional Chinese costumes. Flowers, leaves, birds or even dragons, together with the combination of colours add life to an originally simple dress.
	"Northern China, especially Shanghai and Beijing, have a long history in fashion and craftsmanship. It is considered as the master of fine workmanship. Therefore we employ a designer and some tailors there to produce our merchandise. All the embroideries are hand-sewn," Khoo explained.
Chinatown Classic constantly modifies and betters its merchandise. It also takes on the task to revive old and extinct oriental fashion. For example, the du-dou, which used to be undergarments for the ladies in the olden times are recently revived and modified into a kerchief-top. The unique combination of cutting, embroidery and material gives the du-dou a new life. In fact, it has been gaining great acceptance! The modified and enhanced outfits are suitable for both formal as well as casual occasions. A day out in the city, putting on your favourite piece, makes you the attraction in the crowded streets. Look different yet presentable. That is the philosophy of modern dressing.
	Not just for the ladies, Oriental styles are also tailored for the men. Bruce Lee? Or Jackie Chan? The Kungfu suits are not just for martial art gurus. It is now a fashion statement for men. Local sensation like Poetic Ammo worn it at shows, so did international stars like Jackie Chan, at his movie premiere recently. Extremely soft and silky material makes the outfit for men extra comfortable to wear. The baju-melayu-like tailoring is popular among the Malays too. Slip on your favourite jeans to match with your favourite colour. You will look dashing and cool.
Midvalley Megamall's outlet is Chinatown Classics' second outlet in Malaysia. Khoo owns another two outlets in Singapore. With over 12 years of experience in the business, the concept of reviving oriental fashion has succeeded. Recently, we see the Chinese fashion coming back to the mainstream. The outlet located at Lot LG-056, lower ground floor, Midvalley Megamall, welcomes the public for try-ons and alterations are provided for the merchandise. For queries, please call 03-287 8168.     Shoes from Tangs Stylist: Joyce Teh Photographer: Choo Choy May Models: Chelsea (Andrews Models) & Klarenz Location: Minus Zero Cafe