STAR WARS

As the day approaches, there is just too much George Lucas hype going around.

He first selected which theatres can show his movie, "Star Wars: Episode I - The Phantom Menace." He then attached conditions to these theatres: that they can only show limited trailers before his movie; that they must continue to show his movie continually for two months; that they must show his movie on the biggest screen in the biggest auditorium of their complex.

Many are happy to comply and no one complains, even about the complexity and the wordiness of the title of the movie, a six-word title that has two punctuation marks, one Roman number, a main title, a subtitle, and a sub-subtitle.

 

April 25, 1999

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