Hca.geocities.com/dtill914@rogers.com/ghost04.htmca.geocities.com/dtill914_rogers.com/ghost04.htmelayedx@oJ{lJOKtext/html1?Jb.HSat, 03 Nov 2007 19:33:44 GMTMozilla/4.5 (compatible; HTTrack 3.0x; Windows 98)en, *?oJJ Toronto Ghost Signs

 

 

Toronto Ghost Signs

 

Eno's Fruit Salt, Richmond Street West

 

The Canadian branch of the J. C. Eno Company, chemists by trade, opened offices in the Cowan Building in the late 1920's, and the business stayed at this location until 1952. (The Cowan Building was renamed the Ritchie Building in the late 1940's, after the firm that distributed Enos products in Canada. I guess that if you have the clout and the cash, you get to have the building named after you.) Their primary product, Eno's Fruit Salt, is advertised on this sign; according to newspaper ads, it apparently relieved constipation.

Many chemists often have to worry about the moral implications of their work: anyone making Red Dye Number 2, Agent Orange or PCB's must sometimes have trouble looking in the mirror at the end of the day. Anyone manufacturing laxatives would have no such qualms, as they would be offering blessed, blessed relief.

What's odd about this sign is that it's painted over top of the remodeled face of this building, and the sign looks older than the remodelling. Did the company repaint the sign, or what?

Update, 2006: this sign now appears to be gone.