Hca.geocities.com/dtill914@rogers.com/ghost12.htmca.geocities.com/dtill914_rogers.com/ghost12.htmelayedxCoJl9 OKtext/html1?9 b.HSat, 03 Nov 2007 19:33:47 GMTMozilla/4.5 (compatible; HTTrack 3.0x; Windows 98)en, *CoJ9 Toronto Ghost Signs

 

 

Toronto Ghost Signs

 

Beare's Limited, Wolseley Street

 

This firm was in business at this site from 1921 to 1961, briefly becoming Callow-Beare's after that before vanishing in the mid-1960's.

This is probably the best example of a practice common in the early years of the century: painting your firm's name in large horizontal white letters on a black background in the space between building floors. In those days, this was the cheapest and most effective way to obtain what advertisers call "signage". It was a pain in the butt for anyone who took over the building afterwards, though, as it would have taken a lot of work to paint over all of that.