Headline from:
Union Leader, New Hampshire, January 2, 2005
Firewood demand soars, as does its price
"Sky-high prices for oil, kerosene and other fuels have put pressure on an alternative heating source in New Hampshire and all of New England: good, old-fashioned firewood."
An increase in the cost of a substitute has lead to an increase in the demand for firewood. At the old price, the quantity demanded is now greater than the quantity supplied. The shortage is a signal to the market, so this increase in the demand for firewood leads to an increase in the price of firewood.