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In-Company Classes: General English:  Level 5.2

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SKYLINE 5-  ST'S Part B POWERHOUSE UPPER-INTERMEDIATE COURSEBOOK

GRAMMAR, VOCABULARY, ETC

VOCABULARY

ACTIVITIES FOR THE DIFFERENT UNITS

Powerhouse Upper Intermediate Unit 6: Persuasion

Marketing strategies
'Gimme a Bud' is an academic (but highly readable) paper by Samuel Turcotte on the movie product-placement industry.

The Product Placement Bible is an amusing satire on product placement which imagines products placed in Bible stories.

Home Arts interviews Sarah Ferguson (the Duchess of York), the 'world's most famous weight watcher.'

One of Sarah Ferguson's WeightWatchers adverts was withdrawn after Princess Diana's death.
 

 Using NLP
NLP.com claims to be the best NLP source - for links, information and listings of activities.

The Skeptic's Dictionary provides a more cynical view of NLP.
 

This article from Fast Company magazine has "tips from the masters" on sales techniques.

The Idea Site for Business has an article on the best sales techniques in the world by Phyllis Sheerin Ross.

Salesman Dave Kahle talks about the importance of asking questions when selling.
 

Jon Elliston writes on the history of public scares about subliminal techniques.

There are online articles about P T Barnum at Encyclopædia Britannica and infoplease.com.

Skyline 5: Unit 7 – The world of sports

Powerhouse Upper Intermediate Unit 8: The Deal
Deals around the world
BusinessCulture.com is a site specialising in business and culture, and includes links to pages on specific countries.
 

A proposal
Batna.com has a practical page with tips for preparing for a negotiation.

The Conflict Resolution Network has a page dealing with negotiating skills.
 

Negotiating tales
You can download a copy of Sun Tzu's 'Art of War', an ancient text on warfare much quoted by management gurus.

The Central Washington University site has an article on 'interest-based bargaining,' focusing on negotiations between management and labour.

Game theory is one of the ideas most frequently associated with negotiating. Roger A McCain aims to make the principles of game theory accessible to a general audience.

Skyline 5 Unit 8 – The image industry

Powerhouse Upper Intermediate Unit 9: Globalization 

Myth or revolution
PBS looks at globalisation's impact on human rights.

The International Center for Human Rights and Democratic Development has a paper on globalisation and workers' human rights in the APEC region.

The Resource Center of the Americas has a page on labour, globalisation and human rights.

The Dalai Lama gives a speech on humanity and globalisation.

The Turning Point Project has a globalisation page with links to resources and campaigns.

The UN's Human Development Report provides some facts about global inequalities.

The Maxwell School of Citizenship and Public Affairs at Syracuse University offers several informative pages:

What is 'globalisation' and why are we talking about it?

What are multinational corporations?

Arguments for and against multinational corporations in developing countries.


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You can read a transcript of an interview with Norman Lamont which covers Black Wednesday here.

George Soros says Britain must join the EMU.

George Soros's official biography is at the Soros organisation's website.

Time magazine has an article on Soros's philanthropy.

Linda Davies writes on the psychology of financial speculators.
 

International finance
The origins of the Asian financial crisis and the significance of the Seattle WTO protests,  from the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Paul Krugman, a Princeton economist, argues that many anti-WTO arguments are bogus.

'The World Trade Organization Works For You' is a US government paper by trade representative Charlene Barshefsky.

Foreign Policy In Focus has a paper on the Global Sustainable Development Resolution.

The Nation magazine has an article on the 'promise' of the Seattle WTO protests.

You can take quizzes about global finance at Australian Broadcasting Corporation's site.
 

 Travel
The American Express Small Business Service contains country reports on 78 countries round the world, with information about travel and etiquette.

About.com has general tips for the business traveller.

Women's Wire has travel tips aimed at women in business.
 

Using humour
A collection of jokes about business is at Jim's Joke Repository.
 

Working in other cultures
BusinessCulture.com is a site specialising in business and culture, and includes links to pages on specific countries.

The Web Of Culture has a guide to the significance of gestures around the world.

Richard Hill has written several articles on the manifestations of national culture.

Skyline 5 Unit 9 – A question of luck

Powerhouse Upper Intermediate Unit 10: Vision 

 Past and present visions
PBS's Science Odyssey compares what we know now with what we knew a hundred years ago.

To see how engineering has shaped the modern world, have a look at the twenty greatest engineering achievements of the twentieth century from US National Academy of Engineering.

The American Smithsonian Institution presents a collection of historical images of science with original captions.

William Nielson Brandt of Georgia State University offers a page of timelines tracing developments in many scientific and technological fields.
 

Reporting speech
ZDNet has a summary of a speech given by Carly Fiorina in 1999.

Shere Hite's website has plenty of information on the woman and her ideas.
 

Opportunity and invention
Wired magazine has an 'Encyclopædia of the New Economy' and Kevin Kelly's original article 'New Rules for a New Economy'.

Inc. magazine presents the negative side of the New Economy, with an article entitled 'I was seduced by the New Economy' about the damage some New Economy ideas have done to business.
 

 Presentations 1 and Presentations 2
Presenters Online is a site dedicated to presentations, and includes advice and training.

The University of Kentucky offers a glossary of rhetorical terms with examples.

For more on Tom Peters, check an interview he gave to Reason magazine.

 

The long now
For more on the Clock of the Long Now, go to the Long Now Foundation's home page.

Wired magazine has a long article about Danny Hillis and the Long Now.

 Skyline 5 Unit 10 – Time Out

Skyline 5 - Unit 11 – Furry friends

Skyline 5 Unit 12 – Using language skills

  • www.worldwidewords.org
    Unit 12 takes a look at the 4 skills of reading, writing, speaking and listening.  The site gives a worldwide perspective and includes features such as articles investigating the international use of English from a British viewpoint, the differences between British and American English, how the English language spread around the world and a glossary of weird words. You can either give your students some comprehension questions or ask them to complete a project.
  • http://www.path2english.com/Tips.htm
    http://www.englishtips.com/
    http://www.loquitur.co.uk/tips.html
    Here are 3 sites that look at the best ways to learn English. By now you have a lot of experience of learning, what do they think?

The first not only includes a number of steps but also clearly focuses on all 4 skills mentioned in this unit. There is also an opportunity to contact the webmaster and send in ideas of your own!

The second is a free online magazine. You will need to subscribe online and therefore this site is probably only useful if you have quite a bit of time to devote to this issue. Again, it could be nice to get your students to send in contributions.

The third site gives 10 points.