Managing subjectivity

Adrian Holliday
Canterbury Christ, Church University College,
United Kingdom

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Abstract

   It is now becoming established that the naturalist dream of unobtrusive,
   ‘fly-on-the-wall’, objective qualitative research is naïve and unrealizable.
   We therefore have to accept that the researcher is an inevitable interactant
   in the research setting, that her views and authorship drive the findings of
   the study, and that subjectivity is unavoidable. This paper will look at some
   of the ways in which this subjectivity can be managed so that scientific
   rigour can be maintained. I will consider how the researcher must declare her
   influence, show the workings of her research strategy, and show explicitly how
   she has interpreted the voices of the people she is researching. Two of the
   key strategies here are the use of the first person and careful demarcation
   between selected data, discussion and argument.

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