After you've done with your website, you should also promote it on the Internet. There are many online communities which can promote your site and submit it to the major search engines. Submittion to less search engines are free! whereas if you're really doing a big promotion like submitting it to 100's of search engines then it would cost you. Following are some website promotion tips ... with the help of which you can promote your very own website.

• Use Keywords In Your Title:
  Many search engines weigh the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your site effectively.
  Use Keyword Central to find the perfect keywords. Make sure your keywords are repeated in the text of your page. Use your keyword at least once per 75 to 100 words in your text. Also use keywords in your sub headings.
  
  

• Change Your Title:
  By changing your title periodically your page can be resubmitted and re-indexed multiple times by some search engines. Use judgement when resubmitting the same page several times. Some engines will not like it. (Some consider this use of the search engines impolite or unfair.)
  
  

• Use Meta Tags:
  If your page is made up of mostly graphics, use META tags so that robots will get a description and list of keywords to index. Don't list the same keyword more than three times in the meta keyword description. Keep your meta keyword tag short for better placement. Instructions on making a meta tag.
  
  

• Keep Graphics Small:
  Many visitors leave your page before they ever see your message because it takes too long to load. By keeping your graphics small your visitors will be more likely to stay. Use GIF Wizard to condense your graphics color palet which decreases load time. If you have a business page, strive to have the main page less than 40kb in total size.
  
  

• Break up Long Pages:
  By breaking up long pages into two or three pages you decrease the loading time of the page for your visitor and you have additonal pages to submit to the search engines adding depth to your site listing efforts. By making keyword changes in each page you may attract more people looking for the data contained in your page. Name the extra pages to match your main keyword for that page like boats.html or cars.html.
  
  

• Check your Website:
  Check your website for errors before doing any kind of promotion. Some erros might come out about which you didnt knew. Similarly, also check the links you've placed on your pages, they might be broken. Use Website Garage for a tune-up for your site and Linkbot for checking the links.
  
  

• Exchange Links:
  Find other sites in the same category as your own and exchange links with them. Use the search engines to find the sites that rank in the top 20 or so. Surfers love to surf. If someone is interested in one (eg. graphics site), they're most likely interested in seeing yours. Be selective in choosing your linking partners as you are sending them your visitors so it is a reflection on your site's quality as well. Good sites link good sites.
  
  

• Join Banner Exchanges:
  Make your own banner and submit it to the banner exchanges. They advertise your banner and as a result you get more hits. Popular choice is LinkExchange.
  
  

• Get Involved:
  Get involved in user groups and mailing lists. The signature of your email can earn a great deal of traffic if you get an article published in a popular mailing list or newsgroup. Find some popular resources at ForumOne and this great eZines Database.
  
  

• Make Them Want To Come Back:
  If you can get the majority of visitors to come back to your site again and again, over time you will build a highly popular site. Some things you can do: Have articles of the week, what's new page with announced results, chat room, forum, guestbooks, mailing lists etc. BraveNet has all the stuff that can make your visitors come back!
  
  

• Give Them Something For Free:
  Everyone loves to get something for nothing. Further, everyone likes the word FREE.
  
  

• Change Your Page:
  Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send.
  
  

• Make use of Internet's FREE Site submitters:
  It will bring more traffic to your site. For a very reasonable price (Free!) they can promote your site to a good extent. Popular choices are my own SitePromoter and AddMe!
  
  

• Never Stop Promoting!
  A good marketing campaign will run a full 3 to 4 months and that's just to get linked from the major search sites and build some repeat visitors.
  
  

• GOOD LUCK!

 

For comments, suggestions or any type of questions ... feel free to email me!