Construct IT

Table of Contents

Construct IT

Presentation Agenda

What Is Our Business?

What Is Our Business?

How Do We Do It?

Software Training

Consulting

Possible Areas for Improvement

Market Analysis

Construction Industry

Customers Analysis

How To Buy Computer Technology

Features vs. Benefits

SWOT Analysis

SWOT - 1. Strength

SWOT - 2. Weakness

SWOT - 3. Opportunities

A. Requirements by Owners

B. Web-Based Technology

C. Documentation

SWOT - 4. Threats

Competitors

Competitors - A. Software Producer

Competitors - B. Training and Consulting Companies

Competitors - B. Training and Consulting Companies

Competitors - B. Training and Consulting Companies

Marketing Strategy

Product Features

Benefits to the customers

Two-Phase Pricing Strategies

Customer-oriented Pricing

Promotion

Selling

Financial Projection Procedures

Start-Up Expenses

Start Up Expense Detail

Payroll Projection

Monthly Expenses

Monthly Expense Detail

Variable Costs

Revenue Projection

Projected Income Statement

Cash Flow Projection

Cash Flow Diagram

Projected Balance Sheet

Business Ratio

Assumption Summary

Assumption Summary

Email: qianwang@uclink4.berkeley.edu

Home Page: http://ce.berkeley.edu/~qianwang

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