|
The mailing company will use their own specialist mailing
lists in addition to their professional design and editing skills to
produce regular sales letters.
Six months later and sales figures have increased
significantly. XYZ Ltd is now looking to increase their sales
potential even further. Expert advice has suggested the use of a
commercial web site to advertise products and for on-line sales
orders.
XYZ Ltd is happy to employ another person to
administer and process the on-line sales orders which will be
received in the form of e-mail. However, they do not have the
resources, space and skills to run and host a web site and are
reluctant to giving up their current shop location which they
believe is ideal.
Respecting this, XYZ Ltd has decided to
outsource the web design to a professional that will regularly
update the content. In addition, they will also outsource the web
hosting.
XYZ Ltd expect all outsourcing companies to
acknowledge their financial capability to come up with new and fresh
ideas to drive sales potential to new levels.
Outsourcing
Example Scenario 2
ABC Ltd is an independent garage that
sells second hand cars. The increasing local competition has forced
ABC Ltd to consider increasing their services and communications in
order to increase competitiveness and stimulate growth.
They
have made plans to sell new cars and to provide a servicing
department. In addition, they plan to provide a high degree of
after-sales customer service by contacting customers by phone
(courtesy calls, MOT/service reminders, etc).
"prefer employees to concentrate
on their core activity"
However, ABC Ltd has acknowledged the existing lack of
skills and resources to complete such tasks and would prefer
employees to concentrate on their core activity - obtaining and
selling cars.
Consequently, ABC Ltd has decided to outsource
some processes to allow them to concentrate on core activities and
to allow the process of "stepping up" to be more
effective.
Firstly, ABC Ltd has outsourced the management of
customer details to a database management service. In addition, they
have approached a call centre to outsource the process of customer
service (contacting customers - courtesy calls, etc).
By
liaising closely and regularly with the outsource companies, ABC Ltd
expect them to come up with new ideas that will allow the process of
data management and customer service to become more effective and
competitive (within their financial capability).
|
|
 |
 |
3 | |
Start |
|
Position
mouse cursor over page number for description of that specific
page |
|
