With the energy industry more challenging and competitive than
ever, "business as usual" is unlikely to yield survival, much less
success. Many forward-thinking companies recognize that whatever it
takes to continue thriving, growing, and achieving is in the hands
of its leaders. In this dynamic marketplace, powerful and effective
leadership is required not only in the boardroom, but also on the
front line and everywhere in between. The critical challenge remains
how to generate effective leaders and encourage bold leadership.
A company's
drilling performance ranked in the lowest quartile for a
particular deepwater region. Despite internal opinions about
why this state of affairs existed, such as operational or
manpower issues, they were open to other observations and
recommendations.
Company personnel were surprised to discover that, as with
many "impossible" problems, the solution was right in front of
them. Through leadership development programs, they began
seeing that (1) they could do things differently from before
and (2) calculated risks can be worth taking and should not
always be avoided. So, the company launched a multipart
initiative to leverage this new thinking.
One, managers within the company gave teams the freedom to
essentially experiment, or work differently. Two, the company
made a commitment to deliver wells within a specific time
period without repercussion for failure. Three, company
leadership sought the input and ideas from the people who were
doing the physical drilling work.
Working together, management and crews challenged the
tenet, "You can drill fast or have safety, but not both."
Through being open to one another's ideas when discussing
rig-floor and downhole operations, they discovered that they
could, in fact, have both. Bottom line on the company's
changed thinking? They slashed drilling time in half
immediately and were able to sustain that speed while
maintaining top safety performance. |
Dispelling three of the most popular mistaken beliefs about
leadership might be the first step toward a new insight into
empowering and developing leaders at all levels of an organization.
Real-life examples of oil and gas companies that were able to do so
include a new oil company achieving substantial success on its first
project, another achieving sanction in a highly competitive
environment by significantly lowering project costs, and another
company delivering first oil 4 months ahead of schedule.
A commonly held view is that people either "have
what it takes" to be a leader or they don't. Although sufficient
evidence supports this view, it leaves companies essentially playing
the needle-in-a-haystack game, searching for the "right people" with
the "right characteristics." While justifying existing assumptions
about what is needed for success, this view also undercuts the
possibility of developing people to be effective leaders. Given the
pervasive need in today's corporate world for effective leadership,
can companies afford to continue being shaped or directed by this
view? Realistically, no.
A different interpretation is that anyone-absolutely anyone-can
be an effective leader. When people generate a compelling challenge
for themselves and others-one that points toward a future not
previously considered possible-a new kind of leadership becomes
achievable. Rather than being a product of the right
characteristics, leadership becomes a product of being passionately
committed to fulfilling that challenge and that future.
While many people might not possess the knowledge and authority
of a traditional leader, such limitations are no longer seen as a
barrier. Actually, people gain new power and confidence through the
courage and commitment required to accept a challenge that exceeds
their previous experience. When the opportunity to make a difference
is sufficiently compelling, people willingly risk stepping forward
as a leader. Whether mundane or profound, everyone can recall a
similar instance.
Leadership, therefore, might be ordinary people with
extraordinary commitments who are willing to relentlessly take the
necessary actions to deliver. When people believe passionately in
what they are doing, and why they are doing it, they become
unstoppable.
Essentially, people think about
the world around them in two ways. One is through what they already
know, based on their past, which includes accumulated experience and
expertise. The other is through what they don't know; for those
particular things that they don't know, they seek and find the
answers. For instance, an engineer might not be an expert in every
aspect of geology, but can determine where to obtain that kind of
information.
However, there is a third way of thinking that requires people
not only to step beyond what they already know but also what they
don't know, but can easily find out. After all, if one already
"knows," what new thinking is really possible? When seeking
breakthroughs, a leader must challenge what is known and inquire
into what is possible beyond that. From what is possible, a leader
can engage with others to invent how to achieve something new.
Remember, anything people are already familiar with, while useful,
is limiting. An effective leader not only finds the best way to use
what is known, but also knows when to set it aside.
The more that people are willing to recognize that their own
thinking has limited their horizons, the more they begin to touch
upon the boundaries of doing something extraordinary. In pursuing
the innovation and creativity required for today's global and highly
competitive business world, leaders need to develop this kind of
facility, both for themselves and for the people throughout their
organization.
When people believe that leadership is scarce,
they constantly struggle to find a sufficient supply of capable
leaders. However real this challenge might seem, it can be
transformed by taking the opposite view. In fact, companies around
the world have discovered that they can empower leadership within
every level of the organization. In this model, there is no shortage
of leadership, and the question becomes, "What will unleash the
untapped energy, commitment, and creativity?" Too often, many
organizations simply do not tap into the potential that their people
can provide. But, by shifting the perspective from scarcity to
abundance, there is greater ownership, productivity, and growth.
Another access to building a leadership culture is having leaders
take responsibility for developing leadership in others throughout
the company. This can be accomplished through coaching and
mentoring, as well as a greater willingness for current leaders to
openly share what they are learning from their own most recent
successes and failures.
So, leaders can emerge in an environment that fosters leadership.
It's a little like, "build it and they will come." Create a culture
that encourages people to make bold commitments and big promises.
Then, give them the space, support, and tools to get it done.
A former President & CEO of a major international oil company
said, "A defining moment came when I challenged my senior leadership
with a difficult operations target. Unexpectedly, they not only
accepted the challenge but volunteered to deliver something even
bigger." When leaders are scarce in a company, the goal should be,
"Look to your commitment to generate them."
A leader's power
and effectiveness emerges from making bold commitments, engaging
others about what is possible, and creating challenges, while giving
people permission to step forward and contribute. Therefore,
developing people's capabilities in these areas is important to
generating leadership.
How successful one is at generating effective leadership directly
relates to the size of the challenge and results to which one is
committed. As such, a leadership development program must equip
individuals to meet significant business challenges by helping them
reach beyond themselves and their previous way of working and
thinking, and help them commit to achieving something truly
extraordinary, even when the pathway to delivery is unclear. A
successful program also must create and maintain an environment that
fosters leadership. This model produces an immediate payback for a
company's investment in its future leaders. Furthermore, once people
have produced something extraordinary, they raise the bar for
themselves.
However, this kind of leadership development must extend beyond
the classroom in the form of taking on real-time business challenges
and projects in which people can continuously integrate the new
tools and principles they learn into key areas of their
accountabilities and toward fulfillment of their company's
strategy.
Effective leadership, then, is neither a product of having the
right characteristics nor about having the right experience and
expertise-and is abundantly available within today's organizations.
In fact, it is possible to empower and develop effective leaders at
all levels within an enterprise and satisfy the organizational
imperative for effective leadership that is a match for a company's
most critical business challenges.