Kliofem

This piece was aimed at doctors through the medical press, to highlight a hormone replacement treatment that actively tackled osteoporosis.

While the advertisement worked, generating hundreds of leads, it was considered too disturbing to take further.

Other planned media included a calendar featuring similar disturbing images juxtaposed with other challenging lines.

This is a creative portfolio for advertising copywriter Rich Johnston.

You can call him on 0780 1350982 or at twisting@hotmail.com

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