Flyers are a famous and infamous one page ad or promotion that announces to the community that a business, organization , individual or group is desirous of letting them know about something. Some times it announces the opening of a business or the making available of goods and services or a special promotion or sell that is going on. Flyers can be found on the counters of establishments and often in the mailbox (thus associated with junk mail) or strategically placed beneath the windshield wiper of a car (thus the infamy).
Evolution
A one page Web ad is often referred to as a flyer. This can also be accomplished using email, instant messaging utilities and other digital mediums. Although this "static" type of Web page is not desired over a fully interactive site, it still has many advantages over an "off-line" flyer.
Advantages
The obvious advantage is the speed, ease, and inexpensive way at which the flyer can be generated and mass produced digitally. Of course it does not replace the "off-line" version of flyers, but it does offer the designer the added option of incorporating the Web/Net into the promotion.