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| Form: | Sample Executive Summary for Business Plan (Software Company) (Form 17.2) |
| Explanation: | This is a sample of an Executive Summary for a early stage company Business Plan. The company is a software company making products useful to small businesses, entrepreneurs and business professionals. |
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Executive Summary
Catchy Software, Inc. (the "Company") is a Silicon Valley based start-up company dedicated to developing a suite of software products that will be useful to small businesses, entrepreneurs and business professionals. The Company has already developed Small Biz-Advisor™, a Windows based software product that provides advice to start-up businesses in connection with organization, marketing and financing.
The Company was formed in 1996 and currently has 10 employees. The Company’s management team consists of experienced marketing, software development, and finance personnel who have worked together in the past. The Company’s founder and CEO was the Executive Vice President of Marketing at Multimedia Software, Inc., and has over 15 years experience in the software industry. The Company’s development team consists of experienced programmers and software designers who have worked at Microsoft, Intuit, and Intel.
In its first full year of operations, the Company reached $750,000 of sales. The Company projects that sales will grow to $7,000,000 a year within the next three years, with a gross profit margin of 42%.
The Company’s products are high quality, user friendly and innovative. The Company intends to become a leading software provider to small businesses, by expanding and adding to its product line.
The market for software to small businesses is estimated at $35 billion per year. While the market includes some large competitors (such as Intuit, Inc. and Microsoft), the Company believes that it can compete effectively because of its high quality development team, extensive contacts with distribution partners and innovative product ideas.
The Company
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| Form: | Sample Short Form Business Plan (Form 17.1) |
| Explanation: | This is a sample short form business plan (only a few pages) designed to be a quick overview of the company and its market and products. This particular plan is for a consumer products company. |
| Use: | This form can be used to introduce the company to prospective investors, bank lenders or employees to be followed up as appropriate with a fuller Business Plan. |
| Related Forms: | See also the Sample Long Form Business Plan (Form 17.2), the Executive Summary for a Business Plan (software company) (Form 17.3) and Sample Projections for a Business Plan (Form 17.4). |
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Sample Short Form Business Plan
Picture Perfect, Inc.
900 Remington Road
Philadelphia, PA
Phone: (215) 976-4000 Fax: (215)
976-4001
E-mail: mpeterson@aol.com WebSite: www.ppi.com
Business Description:
Picture Perfect, Inc. (the "Company") was founded by an experienced management team to develop and market new types of consumer products in the picture frame, photography products and photo album markets. The Company has applied for patents on several of its new innovative products.
Industry and Market Description:
The picture frame, photography products and photo album markets have annual sales in excess of $15 billion, expected to grow to $20 billion by 2001. The picture frame industry is dominated by three large players (Burnes, Fetco and Carr) and smaller niche players (Malden, Advent). Photo albums are made and distributed by many of the same companies. Large retail chains as well as specialty boutique stores are the primary purchasers of picture frame and photo albums.
The photography products industry consists of numerous companies large and small (Kodak, Fuji, Arrelle). The Company, however, will be focussing on photography products for general consumer orientation (as opposed to professional photographers).
The Company plans to develop and market comprehensive innovative product lines to intelligently compete in all three areas, with the goal of obtaining significant and profitable market share.
Company History:
The Company was formed in August 1997 by four individuals with significant experience and contacts in the various relevant industries. Since that time, the Company has (1) designed four new picture frame products, (2) designed two new photo album products, (3) lined up several distributors, (4) made product demonstrations to Macy’s, Nordstroms, Wal-Mart, JC Penney, and other major retailers, and (5) implemented manufacturing contracts.
The Company’s Products:
The Company’s products are intended to be innovative and interesting. The Company has designed a new series of frames, the DateFrame™ picture frames, which incorporate a feature that displays the date when the picture was taken on a built-in mechanism in the frame. The Company has a patent pending on this product line. The Company has also designed picture frames and photo albums, samples of which are available on request. The Company plans to develop a broad based product line to penetrate the market.
Marketing:
The Company intends to use a combination of employees and distributors for marketing its products. The Company founders have extensive relationships with major prospective chain stores and distributors, which should facilitate marketing. The Company has also been developing distinctive packaging and logos to achieve brand recognition for its products.
Projections:
The Company projects that sales and profits will be as follows, all as further detailed in more extensive projections and underlying assumptions available upon request:
|
1999 |
2000 |
2001 |
|
|
Revenues |
$450,000 |
$1,625,000 |
$3,000,000 |
|
Cost of Sales |
225,000 |
700,000 |
1,100,000 |
|
Gross Profit |
225,000 |
925,000 |
1,900,000 |
|
Operating Expenses |
452,000 |
707,000 |
1,210,000 |
|
New Income (loss) Before Taxes |
(277,000) |
218,000 |
690,000 |
|
Management Team: |
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This is only a
partial view of this document.
The remainder is included in the purchasable version of this form.