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THE SAMPLE MARKETING PLAN
o
The Six Steps
to getting your new customers.
o
How to
understand customer needs.
o
How to know
who your clients are and where they are located.
o
How to conduct
your own full scale market research with emphasis on the two ways to conduct
your market research.
o
The four
methods for getting your first customers for start-up businesses!
o
How to
implement a successful marketing program!
o
How keep your
customers coming back!
o
How to
establish Loyalty and Rewards programs!
o
And more.
·
Promotional
Details: How to
get new accounts and new customers is the #1 concern of any business.
How to get the new customers you need to provide the income your business
requires is a matter of prime importance to survival and growth. Many
businesses, large and small, approached new customer acquisition in a haphazard,
unplanned, and uncoordinated way. The results are usually disappointing,
expensive, and inadequate from the standpoint of a contribution of to the
profitability and success of your business.
Print out and use the following template along with the instructions and information included in The Marketing Plan for Independent Inventors or The Business Plan for Independent Inventors
Need a print-friendly version of this page - go here.
This is the marketing plan of_____________________________________
I. MARKET ANALYSIS
A. Target Market - Who are the customers?
1. We will be selling primarily to (check all
that apply):
Market Segment | Total Percent of Business | |
a. Private sector | % | |
b. Wholesalers | % | |
c. Retailers | % | |
d. Government | % | |
e. Other | % |
2. We will be targeting customers by:
a. Product line
We will target specific lines
_________________
b. Geographic area? Which areas? _________________
c. Sales? We will target sales of _________________
d. Industry? Our target industry is _________________
e. Other?
_________________
3. How much will our selected market spend on
our type of product or service this coming year? $_______________
B. Business Competition
1. Who are our business competitors?
NAME _____________________________________
ADDRESS _____________________________________
_____________________________________
Years in business ___________________
Market share ___________________
Price/Strategy ___________________
Product/Service
Features
___________________
NAME ______________________________________
ADDRESS ______________________________________
______________________________________
Years in business ___________________
Market share ___________________
Price/Strategy ___________________
Product/Service
Features
___________________
2. How competitive is the market?
High Competitive Market ____________________
Medium Competitive Market ____________________
Low Competitive Market ____________________
3. List below your strengths and weaknesses compared to your business competition (consider such areas as location, size of resources, reputation, services, personnel, etc.):
Strengths Weaknesses
1.________________________ 1._______________________
2.________________________ 2._______________________
3.________________________ 3._______________________
4.________________________ 4._______________________
C. Market Environment
1. The following are some important economic factors that will affect our product (such as country growth, industry health, economic trends, taxes, rising energy prices, etc.):
______________________________________________________
______________________________________________________
______________________________________________________
2. The following are some important legal factors that will affect our market:
_____________________________________________________
_____________________________________________________
_____________________________________________________
3. The following are some important government factors:
______________________________________________________
______________________________________________________
______________________________________________________
4. The following are other environmental factors that will affect our market, but over which we have no control:
______________________________________________________
______________________________________________________
______________________________________________________
II. PRODUCT OR SERVICE ANALYSIS
A. Description
1. Describe here what the product/service is and what it does:
______________________________________________________
______________________________________________________
______________________________________________________
B. Comparison
1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?
______________________________________________________
______________________________________________________
______________________________________________________
2. What disadvantages does it have?
______________________________________________________
______________________________________________________
______________________________________________________
C. Some Considerations
1. Where will you get your materials and supplies?
______________________________________________________
2. List other considerations:
______________________________________________________
______________________________________________________
III. MARKETING STRATEGIES - MARKET MIX
A. Image
1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented, or highest quality, or convenience, or speed, or ...)?
______________________________________________________
B. Features
1. List the features we will emphasize:
a.___________________________________________________
b.___________________________________________________
c.___________________________________________________
C. Pricing
1. We will be using the following pricing strategy:
a. Markup on cost ____ What % markup? ______
b. Suggested price ____
c. Competitive ____
d. Below competition ____
e. Premium price ____
f. Other
____
2. Are our prices in line with our image?
YES___ NO___
3. Do our prices cover costs and leave a margin of profit?
YES___ NO___
D. Customer Services
1. List the customer services we provide:
a. ____________________________________________
b. ____________________________________________
c. ____________________________________________
2. These are our sales/credit terms:
a. _____________________________________________
b. _____________________________________________
c. _____________________________________________
3. The competition offers the following services:
a. ______________________________________________
b. ______________________________________________
c. ______________________________________________
E. Advertising/Promotion
1. These are the things we wish to say about the business:
______________________________________________________
______________________________________________________
______________________________________________________
2. We will use the following
advertising/promotion sources:
1. Television
________
2. Radio
________
3. Direct mail
________
4. Personal contacts ________
5. Trade associations ________
6. Newspaper
________
7. Magazines
________
8. Yellow Pages
________
9. Billboard
________
10. Other___________ ________
3. The following are the reasons why we consider the media we have chosen to be the most effective:
_______________________________________________________
_______________________________________________________