| MODEXPO 2002 FIRENZE H E L M U T L A N G' s S H O W R O O M |
| Exhibit Design Class 2002 |
1) Design a showroom for a chosen fashion designer on a 50mx50m lot, using one quarter of the given surface. 2) Relate the designer’s style to the following adjectives and their meaning in contemporary architecture: light, transparent, aerial, permeable, solid. Vision of contemporary society as a urban society. Style: simple, minimal, urban, modern, uniform, unisex androgynous. A “solid” style in terms of essentiality, clothes reflecting utilitarian futuristic uniforms. |
 |
| Site input : |
| Adjectives input: |
| Lightness and transparency as to dematerialize architecture. Images multiply and dissolve by means of reflection. Transparent walls display the internal life of the building. Visitors no longer attend an exhibition but are exhibited themselves as live images. Solidity represents the search for a stronger identity and a sense of permanence. The design seeks quality capable of expressing the spirit of modernity without succumbing to the ephemeral nature of trends. A style which is not one of the styles. |
| The Contemporary city and its two coexisting identities: 1- Multiplicity/Complexity : - Multiplication of views, information, images. Explosion and fragmentation of identities, meanings. Loss of significance. City as labyrinth. 2- Permanence/Memory : - Historical city and its monuments. The monument as a fragment standing to preserve the continuity between us and our past. Things that are meant to last opposed to what always changes. |
 |
 |
| Assignament : |
| Designer's input : |