Michael Jordan has revolutionized the game of basketball, and now the apperal surrouding the game. Below is a direct quote from Jordan about the Jordan Brand. Hopefully it will help you get a little bit of insite in the mind of the designers of the Jordan Brand.
That notion of meeting and overcoming challengs lives in the Jordan Brand. Why do i descirve Brand Jordan that way? Because the quest for success and understanding lives all around us. Within our families and personal relationships. On the practice field. With the swish of the net and moment the sound hits your satisfied ears. And between the minds and hands that stitched the Jordan Brand together. Striving to meet a challenge, after all, is life's compact. It is the unspoken glue that connects our efforts. You can witness it in the atletic peotry of Ray Allen and Eddie Jones, or in the musings of Charles Woodson and Donovan McNabb.
Meeting challenge takes constant effort. It is never a static pursuit. You must invest in the effort - put your work in if progress is to be realized. So we've put a bit more work into this sophomore edition of the Jordan Brand. We want you to see the growth. We want you to keep coming back. And above all, we want you to try to overcome your personal challenges each day. In your game. At your crib. Wherever life takes you.