THINK OUT OF THE BOX
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A young boy is
selling newspaper on the street. He try to sell it by yelling the brand again
and again. That morning, he succeed selling 20 newspapers.
At the same time,
near the same place, another boy is also selling the same newspaper. But he try
to sell it by yelling the greatest news, while showing the first page. That
morning, he succeed selling 35 newspapers.
In a fierce
competition market, products or even brands could be almost the same each other
for consumers. Sometimes,
the problem is not at the products, it is at the way we sell it.
For example :
Common coffee shops around the world offer "everyday-low-price" coffee,
and they
have "a normal business". Compare it with Starbucks which offer
"everyday-sky-price" coffee, and have "a spectacular business" and
"succeed to conquer the whole world".
Think OUT of the bOx. The differences will
be just like the Sky and Earth.
How much
space "inside the box" ? Relative.
How much
space "outside the box" ? WOW !!! No Limit.
Think
Out of the bOx. Then be sure to TAKE ACTION.
NB
:
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Bila Anda
bermurah hati, artikel inspiratif ini boleh dikutip untuk disharing ke berbagai pihak, mis:
famili, sahabat, rekan2 kerja, partner bisnis, para pelanggan, ataupun diposting
ke berbagai milis atau blog2 lainnya. Semoga bermanfaat bagi kita semua.
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Setiap
orang (termasuk
ANDA) punya potensi terpendam untuk mengubah dunia ini menjadi lebih baik,
seperti halnya Thomas Alva Edison dan Oprah Winfrey. Jadilah bagian dari sejarah
kelahiran sebuah merek global "Made in Indonesia" yang akan memberikan inspirasi
kepada kehidupan umat manusia (for a better world). Temukan caranya di website inspiratif berikut ini : www.THINKGLOBAL.co.nr
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