Beer With A Bang
Story in Britian's Private Eye magazine Jan. 22, 1998
Credulous mention of "hydrogen beer" in the Dec '97/Jan '98 issue of the
Great Lakes Brewing News
The recent craze for hydrogenberr in Japan is at the heart of a three way lawsuit between unemployed stockbroker Toshira Otoma, the Tike-Take karaoke bar and the the Asaka Beer Corporation. Mr. Otoma is sueing the bar and the brewery for selling toxic substances and is claiming damages for grievous bodily harm leading to the loss of his job. The bar is counterssuing for defaamation and loss of customers.

The Asaka Beer corporation brews "Suiso" brand beer, where the carbon dioxide normally used to add fizz has been replaced by the  more environmentally friendly hydrogen gas. A side effect of this has made the beer extremely popular at the karaoke sing-along bars and discotheques.

Hydrogen, like helium, is a gas lighter than air. Because hydrogen mollecules are lighter than air, sound waves are transmitted more rapidly; individuals whose lungs are filled with the nontoxic gas can speak with an uncharacteristically high voice. Exploiting this quirk of physics, chic urbanites can now sing soprano parts on karaoke sing-along machines after consuming a big gulp of Suiso beer.

The flammable nature of hydrogen has also become another selling point, even though Asaka has not acknowledged that this was a deliberate marketing ploy.

It has inspired a new fashion of blowing flames from one's mouth using a cigarette as an ignition source. Many new karaoke videos feature singers shooting blue flames in slow motion, while flame contests take place in bars everywhere. "Mr. Otoma has no-one to blame but himself. If he had not become drunk and disorderly, none of this would have happened. Our security guards andergo the most careful screening and training before they are allowed to deal with customers" said Mr. Takashi Nomura, Manager of the Tike-Take bar.

"Mr. Otoma drank fifteen bottles of hydrogen beer in order to maximise the size of the flames he could belch during the contest. He catapulted balls ot fire across the room that Godzilla would be proud of, but this was not enough to win him first prize since the judgement is made on the quality of the flames and that of the singing, and sfter fifteen bottles of beer he was badly out of tune."

"He took exception to the result and hurled blue flame fireballs at the judge, singeing the front of Mrs. Mifune's hair, entirely removing her eyebrows and lashes, and ruining the clothes of two nearby customers. None of these people have returned to my bar. When our security staff approached he turned his attentions to them, making it almost impossible to approach him. Our head bouncer had no choice but to hurl himself at Mr. Otoma's knees, knocking his legs from under him."

"the laws of physics are not to be disobeyed, and the force that propelled Mr. Otoma's legs backwards also pivoted around his center of gravity and moved his upper body forward with equal velocity. It was his own fault he had his mouth open for the next belch, his own fault he held a lighted cigarette in front of it and it is his own fault he swallowed that cigarette."

"The Tike_Take bar takes no responsibility for the subsequent interenal compustion, rupture oof the stomach lining, nor the third degree burns to his esophagus, larynx and sinuses as the exploding gases forced their way out of his body. His consequential muteness and loss of employment are his own fault."

Mr. Otoma was inavailable for comment.

(Originally translated from Japaness newspaper)