DEVELOPMENT OF NORMS

OBNotes.HTM by WILF H. RATZBURG

. Norms develop in a number of ways:
. PRIMACY

the first behavior pattern to emerge in a group

EXAMPLE: Groups adopt norms to ensure consistency of behavior, to minimize ambiguity, and to reduce the amount of decision-making required over routine matters. Therefore, students entering a classroom (or employees in a lunchroom) frequently adopt seating norms. Once these seating norms have been established (very early in the life of the group) students no longer need to consider where they will sit when they enter a classroom.

. EXPLICIT STATEMENTS

statements or directives made by a group member (most often a formal or informal leader)

EXAMPLE: Once a group leadership role has been established (after the Storming Phase of group development), the group's member look to the leader to provide them with the direction needed to accomplish group objectives. To this end, the members accept some leader directives as rules. These rules may become internalized as group norms. A group leader may state that the group must meet at 8:30 AM every Monday to discuss the coming week's agenda and work plan. This becomes accepted as the norm.

. CRITICAL EVENTS

Norms may evolve over a period of time. There may be critical events in a group's history which cause group members to reassess their existing rules, procedures, processes, or relationships.

EXAMPLE: Prior to the beginning of hockey games, the team norm has been for players to go for a slow skate around the rink while three forwards warmed up the goalie. As this skate was "non-contact", part of the norm was to skate without helmets. On one occasion, however, (the critical incident) a skating player was hit on the head and cut for twenty stitches by a deflected puck. This critical incident caused a re-evaluation of the norm. The new norm requires all players to wear a helmet once they leave the dressing-room.

. CARRY-OVER BEHAVIORS

Some norms carry over the group members' experiences in other groups. There exist common norms across occupational, ethnic, athletic or social groups.

EXAMPLE: Students new to a particular academic institution carry with them some norms regarding the types of behavior expected from students. These norms were acquired during their times in other academic institutions. Similarly, a millwright, new to a Canfor pulpmill in British Columbia will (particularly if he has worked in other Canfor pulpmills), be familiar with some of the workplace norms at his new place of work.

 

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