Strange as it may sound at first, it is the
uniqueness of a wine that gets the consumer's attention -- not just sheer
quality.
Professor Archer explains, "Wine taste is
subjective and individualistic in nature. Wine consumers have natural
preferences, and have to be won over to new tastes or acquired tastes.
Fortunately, potential buyers love to experiment with unique wines. The only
way to get them to put a new wine to the test is to actively promote the
uniqueness of the product.
"De Toren Private Cellar seems to understand this
concept, because they literally left no stone unturned to justify their claim
to a truly unique product."
De Toren's selling points are plentiful – unique
cultivars; unbeatable terroir; closely monitored farming practices that are
environmentally friendly; a wide array of cultivar clones; first class grapes
that are hand-picked at optimum ripeness; maximised wine complexity; gentle
handling of the grapes/wine throughout the cellar; the skins are put through a
traditional basket press to extract colour and tannins; gravity (as opposed to
mechanically driven pumps) is cleverly exploited to transport wine between
tanks. And finally, there's the crown of their labour -- Fusion V – a
tasting sensation and ageing jewel!
