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PROFILE SUMMARY
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Seven years of professional experience in the high-tech and
financial services industries, including managerial-level experience in online
retail ·
Experience in internet marketing, product marketing,
database marketing, staff management, business analysis, sales lead generation
and project management ·
Effective communicator, experienced presenter with
interpersonal and negotiation skills ·
Extensive international management training in marketing,
finance, accounting and business development EXPERIENCE Egghead.com, Inc., Menlo Park,
CA, 2000-2001 Manager, Relationship MarketingReporting to
the Senior Vice President of Sales and Marketing, responsibilities included: 1)
Managing the department budget and four individual
contributors: Database Analyst, Email Program Manager, Marketing Analyst, and
Customer Insight Analyst. 2)
Planning, implementing and evaluating the acquisition, retention
and reactivation marketing programs through such medium as email, online
advertising, direct mail, and telephone sales. 3)
Own the marketing data warehouse and analysis systems,
including all data mining, report creation, and traffic information gathering
and dissemination. 4)
Evaluating new systems and tools from various outside
vendors in preparation for a company-wide CRM implementation. 5)
Managing cross-functional activities; directing individuals
from engineering, merchandising, and creative design to execute various
projects. Accomplishments:·
Acting as champion for the business community, influenced
the purchase of the Microstrategy analytical reporting tool through the
development of a market requirements document. Represented marketing on the
decision-making committee. Supervised
the implementation and testing of the installed product. ·
Worked side-by-side with executive management to evaluate
sales and create a plan to effectively market to small and medium sized
businesses. Final recommendations
resulted in a restructuring of outbound sales and more efficient distribution
of top-level accounts. ·
Successfully directed data mining and campaign management
efforts for company’s direct mail, email and telemarketing initiatives. Delivered positive ROI for all campaigns
managed, some with returns up to 500%. ·
Organized the collection and analysis of primary and
secondary market research data.
Assembled data influenced marketing strategy both online and via
outbound telesales as well as aided in identifying other potentially lucrative
SMB markets. ·
Used internal and external data sources such as
Microstrategy, NetGenesis and Nielsen/NetRatings to track performance and take
real-time action for change. ·
Designed and implemented a new outbound email program which
resulted in a 300% increase in open rate and a 400% increase in conversion
rate. ·
Managed external advertising partners in the placement of
banner advertisements and product listings (datafeeds). Innovated online
advertising contracts by becoming one of the industry’s first online retailers
to secure cost-per-click (CPC) listing rates. Negotiated contracts with
existing and prospective partners and affiliates. ·
Developed solution for increased efficiency in the
distribution of the company’s product catalog to datafeed partners. Successful implementation resulted in a
fifty percent increase in the number of products listed as well as improved
accuracy of listings. ·
Negotiated the purchase of third party prospect lists for use
by the outbound sales organization or contact via email promotion. SGI, Mountain View, CA, 1998 - 2000 Business Analyst, Global Marketing & Sales Operations·
Analyzed and developed detailed business plan in support of
Global Marketing and Software Organizations. ·
Successfully formulated cost-cutting measures to meet
company’s financial goals. End results
of these measures include reduction in staff by twenty percent, reduced
spending by fifty percent and more detailed accounting of spending activity. ·
Recommended fiscally sensitive decisions and policy
formulations to executives.
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Responsible for the annual budgeting and quarterly
forecasting business processes. ·
Facilitated various projects such as brand analysis and
process evaluation and acted as a liaison between marketing and finance on
company critical issues. Grupo Vitro, S.A. DE C.V., Guadalajara, Mexico, 1996 - 1997 Project Manager ·
Coordinated on-site study into Mexican management practices
for international consortium. ·
Researched various aspects of Mexican business and social
culture as part of a worldwide human resources benchmarking study. Results of study were compared against numerous
regions in preparation for final worldwide assessment. ·
Established contact with other companies in Mexico for
gathering additional data. ·
Designed and distributed questionnaire as part of the study. ·
Maintained database of information gathered from questionnaires. ·
Presented study findings to senior management. CNA Insurance Companies, Chicago, IL;
Milwaukee, WI, 1993 - 1995 Surety Business Analyst ·
Responsible for increasing the Milwaukee branch written
premium by 400%. ·
Performed in-depth operational analysis of new and existing
accounts. ·
Established and maintained relationships with agency
network. ·
Met with and evaluated prospective clients. ·
Approved and declined bond requests of varying amounts. ·
In-house computer software consultant. Motorola, Inc., Schaumburg, IL, 1993 Financial Analyst ·
Performed financial analysis on monthly invoice statements. ·
Communicated with area managers and capital accountants to
appropriate information in regards to current and book value amounts and various
site information. ·
Prepared monthly presentations on month-to-date and
year-to-date profitability. EDUCATION Thunderbird, The American Graduate School of
International Management Glendale,
Arizona; Moscow, Russia; Guadalajara, Mexico Master of Business
Administration in International Management, Graduated with Honors, 1997 University of Wisconsin - Madison Bachelor of
Business Administration, 1992 Double major
in Marketing & Finance with International Business specialization COMPUTER SKILLS
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