NEW 1953 "ROCKET"

O L D S M O B I L E

 

POWER to Go !

A brilliant new version of Oldsmobile's famous "Rocket"! New higher power! New higher compression! New higher voltage!

POWER to Stop!

Oldsmobile Pedal-Ease Power Brakes with a new low, light-pressure pedal will stop you faster with 40 percent less effort.

POWER to Steer!

Oldsmobile Power Steering eliminates 80 percent of the steering effort - helps you park, turn and take curves with finger-tip ease.

PLUS Power Styling, too!

From the bold, new front end design to the long rear deck, Oldsmobile's new styling interprets the many new power features!

 

SUPER "88" 4-DOOR SEDAN

Brilliant beauty to match the "Rocket's" new performance! There's a new "power look" to the bold new front end - a striking smartness in the new high-level sweep of the raised rear fenders.

 

SUPER "88" 2-DOOR SEDAN

High in style, high in power, high in all-round comfort and value, this popular model brings you luxurious new interiors plus all of Oldsmobile's "power" features for '53!

 

HOLIDAY COUPÉ

The flash and dash of a convertible - the comfort and convenience of a coupé! The dramatic Holiday combines ultra-modern hard-top styling and glamour with the safety of steel overhead.

 

CONVERTIBLE COUPÉ

Power Styling at its peak! All outdoors is yours in this sleek new Convertible Coupé! Deep-buffed leather interiors in striking colors provide the ultimate in cruising luxury.

 

THE FAMOUS OLDSMOBILE "ROCKET" ENGINE sets even higher power standards in 1953 with a new, higher, 165-horsepower rating; a new, higher 8 to 1 compression ratio; and a new higher-capacity, 12-volt ignition system. That's why the "Rocket" will continue to be in '53: "The Ruling Power of the Road!"


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