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nubreed break ben sherman into melbourne
september 03 2004

nubreed will explode ben sherman into its new address at melbourne's fashion centre, the gpo building, on friday september 17 when they perform a special live set for ben sherman customers.

nubreed are one of australia's hottest dj acts that are on the forefront of international popularity in the u.k., europe, and asia with their latest album charting top 10 in the u.k. dance singles chart, and top 100 on the u.k. mainstream singles chart.

up for grabs on the night will be ben sherman tee's and melbourne store limited edition tee's/polo's. there will also be 5 x $50 gift vouchers for the new store that will be handed out during the event and in addition, nubreed will sign posters and cd's of their latest album, the original, outside the ben sherman store.

original melbournites, nubreed are the embodiment of the ben sherman brand through their individuality, authenticity, with an attitude that embraces a retro style and a music background that reflects rock, hip-hop, electro and dance.

ben sherman prides itself on being the look of the street - it's the attitude of today's pop celebrities, sports heroes, and dj's such as fatboy slim, moby, supergrass, groove armada, and rio ferdinand, while becoming a favourite brand with popular aussies james matheson, andrew g, tom williams, and now nubreed.

ben sherman's 2nd australian concept store in melbourne's newly refurbushed gpo building will bring one of the world's leading fashion brands to the fashion capital of austealia.

come down and welcome the great british original into its new digs with a few cruisy tunes to warm you up for your friday night out. ben sherman have released a limited edition melbourne inspired tee to mark the moment in history.

who: nubreed
where: ben sherman store, gpo building, cnr little bourke st and elizabeth st
when: 7pm, september 17, 2004

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© copyright 2004 gavin stok. all rights reserved.