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Career Guides Career Corporate Human Resources Training & Development Knowledge Managment Time Management Stress Management Sponsors Ezboard IS Community-Supported Communities. Support us and your communities. In order for communities to thrive and grow, they need the support of their members. and we rely on both the support of our users and the support of advertisers to provide these invaluable services to you. Please help keep this site banner free by clicking here. Affiliates A Premier Provider of Management Consultant & Training Solutions. A Pocket PC Unified Body of Individuals in Singapore.		Increasing Your Traffic @ Trade Shows Building trade show booth traffic actually starts well before you start setting up your booth. Begin by selecting which shows you plan to attend carefully. Ask the following questions to evaluate which shows warrant your participation. Evaluate: ·Does this show really target the customers I'm looking to reach? ·Is the date/location/venue appropriate? ·Are the work sessions attractive and important to my customers? To me? To my reps? (There's a lot you can learn besides competitive intelligence.) ·Does the schedule allow customers ample time to visit the exhibitors? (You would be surprised how many conferences have activities scheduled "back to back" so that customers can only visit the exhibitors if they skip a session.) ·Are direct competitors attending? If you determine that the show is viable, try the following pre-show tactics: ·Advertise in the show publicity flyer. ·Send direct mail to prospects in your database promoting your show attendance, including some sort of a "hook" (new product, pricing, promotion, etc.) enticing them to visit you. ·Add a line to your email signature, or a P.S. to your posted mail, with a phrase like "Be sure to visit us at SELLDEX, Booth A-15!" ·Have your reps develop target prospect lists to contact prior to the show. Invite these people personally to visit your booth, perhaps even try to arrange meeting times with key prospects. ·Sponsor a session, breakout, or hospitality room. At your booth, consider the following: ·Attention-getting displays. These are like static lines on an aircraft carrier that slow the planes to a stop. Slow customer traffic to a crawl so you can greet people and read their badges. ·Avoid trivializing your image with gimmickry. While this approach may get people to stop, it's difficult to establish credibility when you're dressed as Winnie the Pooh. ·Provide useful giveaways, preferably ones that tie in to your product/service in some way. ·Keep the booth uncluttered; look easily accessible. ·Don't over-staff! Too many people can make your booth feel like walking into a car showroom the last week of the month. People will wait if they see a crowd. ·Staff with knowledgeable people. Remember, customers attend trade shows to learn about new products and ideas. It can be frustrating to wait to speak to someone at a booth only to have them scan your badge and say they will have to "get back to you on that." Finally, consider your pre-show and at-show presentations and activities from the customer's perspective. Reflect on the great and not-so-great shows you've attended for insights into what will make your trade show experience a success. < Back >		Updates HR Professionals Guide Training & Development Guide Manager's Trouble Shooting Guide Series Neuro-Linguistic Programming (NLP) Selling Series HR Management Practises Series Featured Communities BIK & Associated A Premier Training & Management Provider in Training & Development Workshops. PPCSG.Org A Web Forum for the Techno Gadgets Trend Followers. Lots of Informative and Guides for your Pocket PC.
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