|
Web Analysis Topic |
Site
#1 Bungyzone.com |
Site#2
Hyak.com |
Site #3 bcpaintball.com |
|
Bus
Model Type |
B2C |
B2C |
B2C |
|
Content |
Prices,
Directions, Information, Specials, Contact Information |
River
info, Trip packages. Rates, FAQ, Guide school, About us, Contact info, Maps |
Prices,
Directions, Information, Specials, Contact Information, Store(no online
purchase) |
|
Commerce |
Selling
a service to the customer (bricks and mortar) |
Selling
a service to the customer (bricks and mortar) |
Selling
a products and services to the customer (bricks and mortar), although there
is online booking without payment |
|
Community |
No
community, Contact via telephone & e-mail |
No
community, Contact via telephone & e-mail |
Community
consists of online membership with “sign in” capabilities, Contact via
telephone & e-mail |
|
Customization |
Group
rates, Membership specials |
Group
rates, Student rates, Event rates, Holiday rates |
Group
rates, Membership specials |
|
CRM |
Memberships
are granted (CRM) |
No
CRM |
Memberships
are granted (CRM) |
|
Competition |
No
direct competition in the area, Indirect competition is other extreme sports
activities in the area (rafting, paintball, etc.) |
No
direct competition in the area, Indirect competition is other extreme sports
activities in the area (bungee, paintball, etc.) |
There
is direct competition in the area; Indirect competition is other extreme
sports activities in the area (rafting, paintball, etc.) |
|
Corporate
Governance |
Direct
Corporate Governance |
Direct
Corporate Governance |
Direct
Corporate Governance |
|
Cost
(opinion) |
Initial
cost is very high but offer a reasonable rate with repeat purchase |
Prices
are very reasonable considering what the service provides the consumer with
(day long adventure, dinner, overnight stay, etc.) |
Initial
cost is very low as they offer a very reasonable rate, package prices also
cater to the player that has there own equipment |
|
Design |
2
sites (HTML and Flash) Html site was boring hard to read, Flash site was very
exciting but too much going on, a lot of time to load and play out. |
Design
is simple easy to navigate although very slow loading time, tempted to click
link twice |
This
site was very interesting and information was easy to find |
|
Prod/Serv.
Mix |
Products
that were sold were t-shirts, videos. Services sold were bungee, Zip Line,
Ultimate Swing |
Service
sales (rafting) only although there is some sales made( rental revenue) for
those who need camping supplies |
Products
that are sold are paintball equipment, supplies, and food. The service that is sold is an admission fee. |
|
Target
Market |
Target
market is adrenaline seekers |
Target
market is adventure seekers of all ages, and outdoor enthusiasts |
Target
market is adrenaline seekers and people who enjoy war and community games. |
|
Partner/
Affiliate |
No
partnerships or Affiliates |
Affiliates
are Okanagan.com and BClinks.ca,
Partnerships include deals with ski
hills( Sun peaks and Apex Resorts) and charter bus companies |
No
partnerships or Affiliates |
|
Pure
Play/ B&M |
Totally
bricks and mortar |
Totally
bricks and mortar |
Totally
bricks and mortar |
|
SWOT |
One
of the largest strengths of this site is that it is offered in two formats. A
weakness is that the Html format is “weak” it is over simplified to the point
of boredom. This leaves an opportunity to change this and put a little more
effort into it. A threat is that if they do not update the site people will
more to more entertaining web sites. I would also improve this site by
selling gift certificates online that can be paid for and then printed off
from home. I would also use streaming video to show bungee movies or clips. |
The
greatest strength of this site is that it covers all that hyak has to offer.
As all of the adventure packages are broken up into their own pages. The
largest weakness of this site is that it is fairly boring compared to other
sites. It is meant for action oriented outdoor enthusiasts and it should
cater to their faster pace. I would add video clips and brighter colors and
more action type words to motivate the customer. There is a lot of opportunity
for this company to adapt this web site to attract the fun loving extreme
sports enthusiast that will be attracted by the flashy web site. |
One
of the largest strengths of this site is that it has an online booking
function where you can book your game times online. A weakness of this site
is that there is an online store but you cannot purchase online. There is an
opportunity to sell product and ship it directly to the customer through
online sales. The site has many product advertisements but there is no method
of purchase for the interested consumer. The threat is that they are loosing
potential sales and other online stores are receiving the revenue that they
could be generating. |