CinCin Restorante and Bar
Website:
http://www.cincin.net/cincin/ B&M
Business Model Type: B2C
Content:
Index page shows a menu bar on the side with Profile, Chefs, Menus, Wine,
Functions, Locations, Reservations, Gift Certificates, Gallery, Feedback,
Reviews and Sister Restaurants. Information on profile page is short and to the
point, regarding Robson street. The menu contains all foods which is constantly
changing. Some information does not seem complete. Misplacement of
information, since for example in the wine page you find out about the person in
charge of wine, but you would need to email for a list of wine.
Commerce:
Offers a bit of product information, but do not sell directly online. This
site focuses more on consumer experience after visiting a restaurant and being
able to book online.
Community: (C type) Will forward
a list of wine only if you email. Allow feedback from customers so they can
better the site and restaurant itself. It also has a section where some people's
review are listed, it is probably a bit bias since only good ones are
listed.
Customization: This is not
really relevant.
CRM: Is done when a person
is booking, or buying a gift certificate, since a person needs to be called to
confirm, and contacted in order to give them the gift certificate.
Competition: Other types of
restaurants on Robson Street, Vancouver BC.
Corporate Governance: They
are embedding their online business to their offline business, along with the
sister companies of CinCin.
Cost: This would probably
cost a bit, since their menu information is constantly changing, and someone
needs to keep on checking for reservations made from customers online. A lot of
email correspondence should be made, since customers may require that price
lists be forwarded to them and such. Since there is a feedback form, there also
needs to be personnel working on this section.
Design: The side bar stays in the
same place, with a frame in the middle for information to be scroll. Great
placement of Dinner, Deserts and Cheese in Menus section. They organization
of submission forms are really good, and easy to work with.
Product/Service Mix: Has he
products, but does not have prices for the group menu. Otherwise shows a good
menu for regular customers.
Target Market: Anyone who
goes out for dinner. Probably focused more on people in the work force, who has
a higher disposable income.
SWOT
Strengths- very nicely organized information, good submission pages,
Weaknesses- Lunch menu section not there.
Opportunities- Adding their prices to group menu and putting it into the menus section.
Threats- Other restaurants will be more popular, no one will want to come to restaurant
HOW TO IMPROVE:
In the menus page, they may consider adding in a lunch section, since their hours of operation states that they are open for lunch and dinner. Should probably consider having a wine menu, since they have many different types of wine. When clicking on the booking form, it would be better if they opened it into a different window instead of the same frame. They should probably consider putting the group menu along with the rest of the menu in the menu page, or have it connecting from the menus page. May consider putting on a price for each thing, although not a big deal regarding that. Biggest thing would probably be having a wine menu set up, and having their pdf opening in a different webpage.