Adding unequal amounts of white space to the left and right margins adds visual interest and creates friendlier pages by reducing line length. The space around the text focuses the reader’s eyes on your message.

Sideheads add visual interest and permit you to add selective emphasis without hampering readers who want to read the text without interruption.

Layering, using different type sizes and column widths, creates reader friendly pages by helping Web site visitors easily separate primary from secondary information.

Legibility
 

Reader-friendly pages use maximum foreground/background contrast to help readers easily make out each character.

Consistent placement of navigation tools and text on each page characterize reader-friendly pages.

Avoid "high-stress" web sites characterized by text set in bright, advancing colors placed over bright, advancing backgrounds.

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Nancy Bryant