* The t-shirts section is currently being merged with this section. Until then, OCF Tees and BP Tees

Welcome to Folio, the section of GordeonBleu created as an outlet for my love of print ads, and all the involved details from typography to taglines. Probably the most influential campaigns on this growing love is the marketing done by Apple. I'm an amateur, mind you. I simply learn through imitation, but it's fun. I like it. And if you do too, that's cool too.

- Gordon Mei, 15 October 2005

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Folio Ecolio: 19 April 2005
Here are the entries I created for a Cal Earth Week thought contest on April 19, 2005. The rules? Create a "thought sign" concerning the environment. The samples they posted seemed to be slogans, so I followed suit. (Oh, and I won a prize for them, so I guess I did something right.)


Energy conservation, with an attitude. Sort of. I wish I had better shapes at my disposal.

I've seen more campaign ads designed to encourage paper recycling than those designed to encourage bottle and can recycling. I'm more concerned about recycling a can made of aluminum or plastic than some sheets of paper. Thousands of years in landfills, people.


"Save the Trees" is such a bore. So I decided to think of a more creative approach to the paper recycling campaign. Plus, I wanted to recycle (har. har.) the leaf from the Think Green ad I created below.


This was the general one, based off the tagline I wrote for the Environmentalists group I started on The Facebook from Ryan's previous Environmental Engineering and Science group. The other two green ads were based off this color scheme, and this color scheme was based off the iMAGiNE logo I never used. At least I found an opportunity to use it here.


Folio Imaginoso: 12 August 2005
Shameless self promotion. What more can I say? I originally intended to create a set of banners for my next GordeonBleu redesign, but I chose to use another design and scrapped the first idea.








Folio Sustainability-o: 19 April 2006
Exactly one year later, the Cal SSEC held another thought sign contest. Same guidelines. Same rules. I suppose that partly explains why I had trouble coming up with material, at least ones that I truly liked. I'd exhausted a lot of ideas during the first round on year earlier, so I focused much more time on graphics than the actual taglines. Of the four I created, this one made second place, which isn't bad, considering that the judges had problems identifying the faucet. (I painstakingly drew the crude faucet using the magnetic lasso in Photoshop.)