The New
Younger Generation World
This is a survey that have been conducted by TNT & Cartoon
Network Asia Pacific 
and AC Nielsen in duration from March till May 1998. There are total of 12 Asia
countries (Includes Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia,
Philippines, Singapore, Taiwan and Thailand) participated in this survey. The participant
are the new Younger generation in each countries. There are 400 over Younger Generation
took parts from each country in this survey. Here is a result of the survey.
- What is your favourite country when you go for a trip ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| USA |
USA |
Japan |
USA |
USA |
USA |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| USA |
USA |
USA |
Australia |
USA |
Thailand |
- Did you have reading newspaper habit every day ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| 34% |
31% |
49% |
60% |
38% |
63% |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| 64% |
70% |
38% |
48% |
43% |
65% |
- What is your favourite food ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| Pizza |
Fruit |
Ice Cream |
Rice |
F C |
Sushi |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| F C |
C R |
F C |
C R |
F C |
- |
F C - Fried Chicken, C R - Chicken Rice
- What is the most popular things for younger generation ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| Tattoo |
Computer |
Video games |
Jeans |
Clothes |
- |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| B T |
Shopping |
Working |
- |
- |
Clothes |
B T - Business Trade
- Did you read any books recently ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| 66% |
77% |
67% |
33% |
8% |
52% |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| 71% |
73% |
34% |
64% |
64% |
52% |
- The average pocket money for a week. (Based on US currency)
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| U$11.10 |
U$1.90 |
U$14.50 |
U$1.00 |
U$1.60 |
U$6.70 |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| U$3.90 |
U$4.10 |
U$4.00 |
U$13.50 |
U$9.30 |
U$8.00 |
- What is your favourite sport event ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| Football |
Football |
Volleyball |
Cricket |
Football |
Volleyball |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| Football |
Football |
Volleyball |
Football |
- |
Football |
- What is your favourite soft drink ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| Coke |
Coke |
Coke |
Pepsi |
Coke |
Coke |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| Coke |
Coke |
Coke |
Coke |
Coke |
Pepsi |
- Who is your favourite athlete ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| M J |
M J |
M J |
S T |
S S |
H N |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| C Y S |
R S |
- |
M J |
M J |
M J |
M J - Michael Jordan (Basketball)
S T - S. Tendulkar (Cricket)
S S - Susi Susanti (Badminton)
H N - H. Nakata (Football)
C Y S - Choi Yong Soo
R S - Rahsid Sidek (Badminton)
- What is your favourite fast food restaurant ?
| Australia |
China |
Hong Kong |
India |
Indonesia |
Japan |
| M. Donald |
M. Donald |
M. Donald |
S B |
M. Donald |
M. Donald |
| Korea |
Malaysia |
Philippines |
Singapore |
Taiwan |
Thailand |
| Lotteria |
K F C |
Jolibee |
M. Donald |
M. Donald |
K F C |
S B - Suvama Bhuvan
Below is the overall results for all 12 countries :-
| What is the most boring subjects? |
Math's - 26% |
English - 12% |
Science - 6% |
|
| What is your future ambition? |
Doctor - 13% |
Teacher - 10% |
Engineer - 6% |
|
| What is your favourite sport shoe? |
Nike - 31% |
Adidas - 8% |
Action - 6% |
Reebok - 5% |
| What is your favourite jean? |
Levi's - 12% |
Lee - 6% |
Ruf'n'tuf - 6% |
Guess - 2% |
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