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The first modern brassiere
to recieve patent was invented by a New York socialite named Mary Phelps
Jacob in 1913. Mary had just purchased a sheer evening gown for one of
her social events. At that time, the accepted undergarment were corsets
stiffened with whaleback bones and Mary found that the whalebones poked
out visable around the plunging neckline and under the sheer fabric. Two
silk hankerchiefs and some pink ribbon and herstory is made. The corset's
reign was toppling, an unhealthy and painful device designed to narrow
an adult women's waist to 13, 12, 11 and even 10 or less inches.
The corset is attributed
to Catherine de Médicis, wife of King Henri II of France who enforced
a ban on thick waists at court attendances (1550's) and started over 350
years of whalebones, steel rods, and midriff torture.
Mary's new undergarment
went well with the new fashions being introduced at the time and demands
from friends and family were high for the new brassiere. On November 3,
1914, she was awarded a patent for the "Backless Brassiere". Caresse Crosby
was the business name Jacob used for her brassiere production, but business
was not enjoyable to Jacob and she sold the brassiere patent to the Warner
Brothers Corset Company in Bridgeport, Connecticut for $1500. Warner (bra-makers,
not the movie makers) made $15 million dollars from the bra over the next
30 years. Mary Jacob was the first to patent an undergarment named "Brassiere"
derived from the old french word for "upper arm". Her patent was for a
device that was lightweight, soft and separated the breasts naturally.
Other points in the bra's evolution worth mentioning:
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