Potential External Opportunities of ARCELIK-BEKO
 
 

•          Ability to serve additional customer groups or expand into new markets or segments
•          Ways to expand product line to meet broader range of customer needs
•          Ability to transfer skills or technological know-how to new products or businesses
•          Integrating forward or backward
•          Complacency among rival firms
•          Ability to grow rapidly because of strong increases in market demand
•          Emerging new technologies

Arcelik-Beko has an ability to serve additional customer groups or expand into new markets or segments. This is achieved by effective advertising campaignes.Arcelik-Beko is well thougth-of by buyers such that related executives know the customer needs. In order to achive broader range of customer needs, Arcelik-Beko searching various ways to expand product line.Arcelik-Beko has managed to adapt the current technological know they own and transfer skills to the new products designed.Furthermore Arcelik-Beko behave quickly in order to emerge new technologies to manufacturing. Arcelik-Beko has a superior advantage to the competitors in the whole market since Arcelik-Beko has an ability of complacency among rival firms.There is a strong increase in both domestic and global markets which Arcelik-Beko can meet easily by the ability to grow rapidly.