Potential Internal Strengths of ARCELIK-BEKO
 

•          Core competencies in key areas
•          Adequate financial resources
•          Well-thought-of by buyers
•          An acknowledged market leader
•          Well-conceived functional area strategies
•          Access to economies of scale
•          Insulated (at least somewhat) from strong competitive pressures
•          Proprietary technology
•          Cost advantages
•          Better advertising campaigns
•          Product innovation skills
•          Proven management
•          Ahead on experience curve
•          Better manufacturing capability
•          Superior technological skill

  Arcelik-Beko has core competencies in key areas.As seen in financial resources Arcelik-Beko has adequate financial resources such that income statement and balance sheet carry better results than the overall market. Arcelik-Beko has cost advantages such that products can be manufactured with a relatively less values compared with competitors. This is achieved by product innovation skills applied to the products, superior technological skills, better manufacturing capability and proprietary technology applied to whole manufacturing all of which craete access to economies of scale in manufacturing.The successful executives create well conceived functional area strategies which supply innovation from strong competitive pressures.Well designed advertising campaigns affects the consumers in a good manner that increase the demand.This success made Arcelik-Beko to be market leader As an overview, all the advantages that Arcelik-Beko own is a success of proven management.