7 to 7 Webcraft.ws Website Construction Training Course

Step 7 of 7 - Constant Maintenance

Well, if you have followed all the advise in this tutorial, you will have a very successful and profitable website!

Congratulations!

Unfortunately it does not end here. (Please don't throw anything at the screen)

As with anything else in life, we have to maintain what we have built and here, last but not least, is a simple site maintenancecheck list. If you follow this very 6 months or so, your site will go from strength to strength!

The Internet is evolving at a rapid pace, and websites need constant maintenance and occasional overhauls. As the search engines improve their algorithms, website copy and designs will need to be updated.

Here are some starting points:

Website reports:
In this section you'll find FREE marketing tools, including AdWords Wrapper, Keywords, Link Popularity Checker, Marketing Forum Watch, Search Engine Chart, and Search Engine Ranking Report. All internet marketing tools are custom-built inhouse and exclusive to Mike's Marketing Tools. http://www.mikes-marketing-tools.com/free-marketing-tools.html

SEO Tools, Internet Tools and Webmaster Tools at Self SEO:
Check Google Pagerank, Google Pagerank Prediction, Google ban check, Alexa Rank Checker, Link Popularity Checker, Keyword Suggestion Tool, Keyword Misspelling, Domain Typo Generator, Search engine ranking report, Number of pages indexed, International WHOIS, What is my IP ?, P to country, Find IP address of a website, Find host by IP, Search engine spider simulator, Website speed test, TML Optimizer, HTML Source Viewer, Link Extractor, Meta tags Generator, Meta tags Extractor, HTTP Headers Check, Server Status Check, Ping test.
http://www.selfseo.com/

Test Your Website:
http://www.sitesolutions.com/tools.asp

Web Site Traffic Analysis Reports Emailed Daily:
http://www.websitetrafficreport.com/

TSA WEBMAIL:
For all thos marketing drops get a free web based e-mail account.
http://www.tsamail.co.za/

FREE SOUTH AFRICAN FAX TO E-MAIL SERVICE:
http://www.faxwhiz.com/freefax.asp?tp=506

Java Script for your website:
http://www.javascriptkit.com

Remove Bad Outgoing Links
It is important that you are not linking to bad neighbors.

Broken links give an unprofessional image and wastes a site visitor. Be sure that all outgoing site links are still valid, and even more importantly, go where you had initially intended.

Many popular websites are sold by companies with questionable content. Remove any changed links so that you are not associated with content that is not relevant to your products, service or content.

Article Submissions
This will bring 50% more high quality visitors to your website. The most well known is EzineArticles.com: http://www.ezinearticles.com

Unique Titles
Confirm each webpage on your website contains a unique title tag.

Not only do unique titles allow you to optimize different sections of your site for different keywords and phrases, but also helps search engines direct traffic to specific pages on your site when specialized keywords are used.

Optimize & Update Graphics
Optimize website graphics to decrease the website's load time.

A typical web surfer will only remain on a page for a few seconds. If you do not grab their attention, you will lose them.

Shaving size off of a websites graphic elements will mean that their eyes are on your website during those critical seconds.

Change/Update your picture files every 4 months. [This keeps the your look uptodate.]

Update Copyright Notice
A copyright notice should reflect the year the last updates were made to the website. A current copyright notice tells visitors that the content is fresh, not stale and outdated. (Click here to see our right at the bottom of this page.)

Clean up HTML
HTML is a markup language and with constant maintenance it is easy to have a page with an unclosed tag.

While some web browsers make allowances for poorly formed HTML, not all do. Therefore, it is important that you take a look at the HTML behind the web page and make sure that it is properly formed.

Update Meta Tags
Update your meta tag information every 120 days and optimize meta tags to avoid excessive use of keywords.

While a once popular search engine optimization technique, stuffed meta tags generally result in search engine penalties. Update meta tags to be accurate and concise without redundancy and recurring words.

Links
Increase the quality and quantity of inbound links.

This is an ongoing task and is very VERY important.

Links coming into your site should be from websites that contain related or relevant content. Links from related .edu and .org domains are considered of a higher value than generic links.

Any outbound links, should be directed to credible websites that contain related content. The relationship and relevance of links is becoming increasingly more important in most of the search engine ranking algorithms.

Wrapped Content
Links that are embedded in a paragraph rather than free standing, generally are viewed more favorably by search engines. Consider wrapping links in content summaries.

Size Matters
A website must contain enough relevant content to stand on its own.

Obviously the more the better. However, its not just about quantity it is also about quality. While size matters, relevance is equally important.

A website should be able to stand on its own, once affiliate links, and pay per click advertising (Google Adsense) is removed the site, the site should still have value.

Analyzer - speed test
A website must download under 7 secondes on a 28 800 test.

http://www.websiteoptimization.com/services/analyze

Aged Domains
They say with age comes wisdom. Apparently the Search Engine Gods feel the same about domains.

The older the domain the better it will typically perform. Give new domains time to age.

New and Fresh Content
By far the most important of all. Always ensure that you update and add more content to your site. Search Engines love this and so will your bank balance!

We suggest that you update your website every 14 days, update, update, update, update, update, update, update, update...

This brings us to the last in our tutorials. We really hope that you have enjoyed reading these, as much as we have enjoyed sharing a bit of experience!

Thanks for listening and we really, sincerely hope that your site is successful and indeed a asset to the internet in general!

Now go out and Conquer!

Click here to return to the Top.

Author Informarion: Gerald Crawford was born in South Africa, studied electronics, telecommunication, eco-travel and african travel concepts. He taught responsible tourism in South Africa. If you have any questions or comments please e-mail me on. E-mail Address: southafricantravelarticles@12234455.co.za

Webcraft.ws South Africa
PO Box 12216 Die Boord 7613
Stellenbosch South Africa RZA
Cell: +27-0720390184 (mobile)
Fax: 0880218838384
SMS: 0720390184@voda.co.za
Website: http://www.webcraft.ws
E-mail: info@webcraft.ws