ST

ST. PETERSBURG, FL (July 10, 2004) ‹ The Board of Directors of the National

Press Photographers Association, Inc., today unanimously adopted an updated

Code of Ethics for the organization and its members during the final day of

their meeting at The Poynter Institute for Media Studies in St. Petersburg,

FL. The new Code of Ethics came before the Board as a resolution requiring a

vote, which was unanimous.

Here is the NPPA's new Code of Ethics:

Preamble

The National Press Photographers Association, a professional society that

promotes the highest standards in photojournalism, acknowledges concern for

every person's need both to be fully informed about public events and to be

recognized as part of the world in which we live.

Photojournalists operate as trustees of the public. Our primary role is to

report visually on the significant events and varied viewpoints in our

common world. Our primary goal is the faithful and comprehensive depiction

of the subject at hand. As photojournalists, we have the responsibility to

document society and to preserve its history through images.

Photographic and video images can reveal great truths, expose wrongdoing and

neglect, inspire hope and understanding and connect people around the globe

through the language of visual understanding. Photographs can also cause

great harm if they are callously intrusive or are manipulated.

This code is intended to promote the highest quality in all forms of

photojournalism and to strengthen public confidence in the profession. It is

also meant to serve as an educational tool both for those who practice and

for those who appreciate photojournalism. To that end, The National Press

Photographers Association sets forth the following Code of Ethics:

Code of Ethics

Photojournalists and those who manage visual news productions are

accountable for upholding the following standards:

1) Be accurate and comprehensive in the representation of subjects.

2) Resist being manipulated by staged photo opportunities.

3) Be complete and provide context when photographing or recording

subjects. Avoid stereotyping individuals and groups. Recognize and work to

avoid presenting one's own biases in the work.

4) Treat all subjects with respect and dignity. Give special consideration

to vulnerable subjects and compassion to victims of crime or tragedy.

Intrude on private moments of grief only when the public has an overriding

and justifiable need to see.

5) While photographing subjects do not intentionally contribute to, alter,

or seek to alter or influence events.

6) Editing should maintain the integrity of the photographic images'

content and context. Do not manipulate images or add or alter sound in any

way that can mislead viewers or misrepresent subjects.

7) Do not pay sources or subjects or reward them materially for information

or participation.

8) Do not accept gifts, favors, or compensation from those who might seek

to influence coverage.

9) Do not intentionally sabotage the efforts of other journalists.

Ideally, photojournalists should:

1) Strive to ensure that the public's business is conducted in public.

Defend the rights of access for all journalists.

2) Think proactively, as a student of psychology, sociology, politics and

art to develop a unique vision and presentation. Work with a voracious

appetite for current events and contemporary visual media.

3) Strive for total and unrestricted access to subjects, recommend

alternatives to shallow or rushed opportunities, seek a diversity of

viewpoints, and work to show unpopular or unnoticed points of view.

4) Avoid political, civic and business involvements or other employment

that compromise or give the appearance of compromising one's own

journalistic independence.

5) Strive to be unobtrusive and humble in dealing with subjects.

6) Respect the integrity of the photographic moment.

7) Strive by example and influence to maintain the spirit and high

standards expressed in this code. When confronted with situations in which

the proper action is not clear, seek the counsel of those who exhibit the

highest standards of the profession. Photojournalists should continuously

study their craft and the ethics that guide it.