The "LIONS" proper name is: "The International Association of Lions Clubs".
A large letter "L" standing for Law - Liberty - Labor - Loyalty - Love - Life - Lions; on a circle representing the Lions and Lions Clubs all bound together into one; Lions profiles looking two ways, representing a Lion looking in every direction for an opportunity to give unselfish
service, with the word "lions" at the top representing the Association, and the word "International" at the bottom indicating it is an International Association. It is the unwritten obligation of every Lion to wear and display his emblem with pride.
To Lions, purple stands for loyalty to country, loyalty to friends, loyalty of one's self and to the integrity of mind and heart. It is the traditional colour of strength, courage and tireless dedication to a cause. Gold symbolises
sincerity of purpose, liberality in judgment, purity in life and generosity in mind, heart and purse toward his fellow man.
"LIBERTY, INTELLIGENCE, OUR NATION'S SAFETY."
