BPparts2

Title Page and Tabel of Contents
The title page is essentially a repeat of the information you put on the outside cover of the BP. But this time you can include a logo and expand the margins a bit. The table of contents should list the other major sections in the BP, and the page number of each.

Introduction
This part of the BP is similar to the Executive Summary, i.e. by far the most important part and the hardest of your entire BP. The majority of BPs are thrown in the trash can because they failed to capture the reader’s attention with the introduction.
You have about one, or maybe two paragraphs to convince the reader that your BP is worth reading more about. And in that limited space you’ll need to briefly summarize your business idea, explain your product, objectives, customers.

Company background, structure and management
If you have already launched your business, and are simply trying to get money to keep it going (though perhaps on new level), this is where you talk about your business’s history and track record. It’s a brief account of how the company began, it’s profile and short description. List major accomplishments, and obstacles you overcome. Add summary of accounting information for last 3 years if applicable (include it in your financial sheets).
If you are starting from scratch, you obviously can't talk about a track record. In that case, this is where you give background information on business idea; clearly explain how you or your business associates came up with the idea to start your business project. Briefly talk about the industry, or the type of business it will be.
Every reader will want to know all about you and the important members of your team - especially the person in charge of finances.
The management section should include the names and backgrounds of lead members of the management team and their respective responsibilities.Include a summary of each person skills and experience as they relate to your business idea. The Curriculum Vitae of them could be included at the end of the BP with other supporting documents in the appendix. Remember, anyone who considers giving you money will be looking for a total commitment from you and your team.

Product / Service
A description of products/services, including sales projections. This is probably the easiest section to write. Here you explain what is you will sell. What are the key features of your product or service? And what are their key selling ponts? A main aspect of this section will be a discussion of how your product or service differs from anything else on the market. And almost as important, how do they compare with the competition’s products or services? The BP should outline how the team will accomplish delivery of the products/services to the customers. Remember to avoid vague language and back up your claims with fact.

Your company’s goals, business (or business idea)
Here you will give a statement of objectives.Explain your short- and long-term goals for the company. Explain your business. How fast do you think it’ll grow? Where do you expect the business in one year? Two years? How about three years? And how do you plan to get there? This is also includes your personal objectives as well. Why are you doing this? Are you doing this because you want to be your own boss? Are you trying to build a nest egg so that you can retire by age 40? Or is it something else?

Industry information
Analysis of industry including size, trends, outlook. It’s essential to provide potential investors with a complete picture of the industry and how your business fits in.
Analysis of industry including size, trends, outlook. It’s essential to provide potential investors with a complete picture of the industry and how your business fits in.